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Green Apple Marketing

Steve Chazin
Steve Chazin Former Apple executive · Princeton EE · · 1 min read
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So I saw Apple's new television commercial and this new webpage that they just put up.  Seemingly all good marketers are doing some green angle with their product messaging these days.  But does this matter to most purchasers?

Let me ask my audience this simple question.  Does the fact that Apple markets the new MacBook family as the "The World's Greenest Family of Notebooks" (carefully skirting saying the World's Greenest (single) Notebook) make you more likely to purchase one?

Let's hear your thoughts folks!

Steve Chazin

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