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AI, explained by someone who's built the future before.
I helped turn Apple around, then spent decades building technology companies. Now I write one plain-English email a week so you can use AI with confidence. No hype. No doom.
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Part of Apple's turnaround · Executive at Cisco, Salesforce, Symantec · Keynotes in 20+ countries · As seen on ABC, Fox and BBC
New here? Start with these.
All essays
01
AI
Two Strangers and a Whisper
A theater director in rural Germany emailed me an idea he had carried for years. Today it ships as the headline feature of Tellie 1.7. This is the true story about what becomes possible when strangers connect.
02
AI
Permission to Think Different
When building software was expensive, you learned to stop dreaming. Now that the cost of creation is nearly free, something unexpected happens: you start inventing ideas you couldn't have imagined before.
03
AI
Siri Finally Works And Nobody Cares
We asked for a sci-fi revolution. Apple gave us invisible wiring instead. Why Siri's quiet, boring update might actually be the most important AI moment of the year.
Latest essays
- Two Strangers and a Whisper A theater director in rural Germany emailed me an idea he had carried for years. Today it ships as the headline feature of Tellie 1.7. This is the true story about what becomes possible when strangers connect.
- How to Put AI to Work for You Imagine you had a full-time assistant who never sleeps, costs nothing, and is available right now. What would you ask them to do first?
- Stop Asking AI Questions. Give It a Chore. For years, AI could talk but it couldn't lift a finger. Now, a new kind of assistant does chores for you and checks in before anything important. Here are the ones worth knowing, who each one is for, and how to start without getting burned.
- A 4 MB Teleprompter That Knows What You Haven't Said Yet You can give your presentation perfectly and still leave the room wishing you had said the one thing that mattered. So I built a digital stagehand to make sure you say what you came to say.
- Every Generation Gets Its Monster Every major tech has had its apocalypse moment: electricity, cars, the internet. They all "should have" killed us. AI's doomsday predictions follow the same playbook. Here's why history suggests we're probably going to be fine.
- AI is a Cheat Code for Your Brain Your forgotten ideas just got a second chance. AI isn't here to think for you: it's here to finally let you build what's been stuck in your head all along.
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