Smart Home

It's good to be on top

Steve Chazin
Steve Chazin Former Apple executive · Princeton EE ·
It's good to be on top

There's marketing and then there is shock and awe marketing.  
Occassionally Apple has to remind people of their market power.  
Witness this photo I took this morning of Boston's busy South Station  
where thousands of commuters rush to and from work.  Every single  
available ad space in the entire building is owned by Apple's iPod
marketing team with dozens of posters custom made to fit the space.
Truly impressive.





Steve Chazin

Want the next one? It lands in your inbox.

AI for the Rest of Us: one plain-English email a week. Free, and you can leave anytime.

Keep reading

AI The Machines Understand You Now We are entering the Digital RenAIssance, a shift where AI democratizes creation. Power is moving from those who code to "Vibe Creators": people who imagine things and guide AI to build it. You no longer need coding skills; you just need clear intent and a reason for it to exist. AI Welcome to the Era of the Free Personal Assistant In this post, I tracked one ordinary hour of my life - diagnosing a battery charger, analyzing eye prescriptions, planning a trip to see my son. Seven everyday tasks, no coding required. Learning to use these tools is now essential if you want to keep up. AI The Digital RenAIssance Begins: How Artificial Intelligence Is Ushering in a New Era of Human Creativity The renAIssance is here. AI is removing the barriers between imagination and creation — like the printing press and internet did before. We’re entering a new era of human creativity unlike any other.

© 2026 Steve Chazin. All rights reserved.