Apple
If you don't know that, you don't know Apple.
One of the great CEO quotes of all time says in a sentence what drives Apple. And what drives Steve.
Apple Marketing
Apple
iPhone 4 Press Conference
"We want to make all our users happy. If you don’t know that, you don’t know Apple."
Apple
iPhone 4 Press Conference
"We want to make all our users happy. If you don’t know that, you don’t know Apple."
Apple
Apple iPhone 4 Recall? Or a chance to recall greatness?
Should Apple recall the iPhone 4 or should it admit its mistakes, fix the problem and make it right?
Apple
Apple iPhone 4 Recall? Or a chance to recall greatness?
Should Apple recall the iPhone 4 or should it admit its mistakes, fix the problem and make it right?
Smart Home
Apple Marketing is (rarely) "stunned"
Rarely do I see a press release like Apple's recent admission that they have erred in displaying signal strength of iPhones since, well, like forever. One of the principles of great PR is transparency: a fancy word for being open and honest in all communications. Yet somehow, Apple
Smart Home
Apple Marketing is (rarely) "stunned"
Rarely do I see a press release like Apple's recent admission that they have erred in displaying signal strength of iPhones since, well, like forever. One of the principles of great PR is transparency: a fancy word for being open and honest in all communications. Yet somehow, Apple
Apple
Apple's Marketing Strategy influences Business Strategy
Apple has long focused on providing the best user experiences in the world. The original Mac team labored over making the computer hide the complexity of the software underneath in order to become the "Computer for the Rest of Us." The same is true of course for the
Apple
Apple's Marketing Strategy influences Business Strategy
Apple has long focused on providing the best user experiences in the world. The original Mac team labored over making the computer hide the complexity of the software underneath in order to become the "Computer for the Rest of Us." The same is true of course for the
Apple
Apple makes rare marketing mistake (or Newton Marketing part 2)
Why is Apple marketing making the same mistakes with iPad as with Newton?
Apple
Apple makes rare marketing mistake (or Newton Marketing part 2)
Why is Apple marketing making the same mistakes with iPad as with Newton?
Apple
Seriously Microsoft. What R U thinking?
Microsoft marketing goes off the rails again. But Steve Chazin has a solution!