Apple
Working for Steve Jobs: Part One
The true story about how I came to work for Steve Jobs.
Apple
Will Apple Buy Facebook?
Will Apple buy Facebook in order to get a social network that creates more users and expands its reach?
Apple
Apple iPad Marketing Innovation meets...clothing?
Is the time right for iClothing?
Apple
Apple Marketing and the Education Opportunity
Apple is applying great marketing to an problem that Steve Jobs wanted to solve: revolutionize education
Apple
UPDATE: Brand new BBC Program on Steve Jobs
View a brand new BBC television special on the life and times of Steve Jobs: Billion Dollar Hippie (with new details from Apple insiders...including yours truly)
Apple
My New Book on Apple: "One More Thing"
A new book titled "One More Thing" will be both an insider's view of Apple that tells what it was like at Apple before, during and after Steve's return, as well as details of the author's - Steve Chazin - own personal journey.
Apple
Inspired by Steve: My New Book on Apple Marketing
After spending the last few weeks thinking about Steve and the impact he had on the world, I've decided to write a more detailed book about my life and Apple. This book will reveal what it was like to work at Apple during the dark days before Steve
Apple
Tribute to Steve Jobs
Steve Jobs' death hit me in a way I wasn't expecting, even though I was expecting Steve Jobs' death. I'll write much more on these pages soon, but I was inspired to quickly create this tribute video to him: Here is Steve Jobs narrating
Apple
First Apple Launch without Steve Jobs
Can Apple Marketing maintain the same level of excellence under Tim Cook as it did under Steve Jobs? Evidence from today's iPhone 4S product launch - Tim Cook's first - says the answer may be no.
Apple
Steve Jobs' Legacy and the Power of Apple Marketing
I have heard from many friends since Steve Jobs' resignation. As we discuss frequently on this blog it is clear that Steve changed the way people relate to technology. Before Steve computers were relegated to the white-coated high priests of the raised-floor, air conditioned labs where mere mortals never
Apple
Final Cut Pro X, Avid and Apple's Marketing Strategy
UPDATE 7/5: Nice job Avid (Hi Paul!) I love it when worlds collide. As many of you know, I worked at Apple for about a decade and left to run product marketing for a startup (Bowstreet) at the beginning of the original dot.com bubble. What many of you
Apple
Apple Marketing drives retail successes
Walk into an Apple Store and you'll feel less like you are in a retail outlet and more like you are in a museum. Why is this?