Apple
If you don't know that, you don't know Apple.
One of the great CEO quotes of all time says in a sentence what drives Apple. And what drives Steve.
People
Apple
iPhone 4 Press Conference
"We want to make all our users happy. If you don’t know that, you don’t know Apple."
Apple
iPhone 4 Press Conference
"We want to make all our users happy. If you don’t know that, you don’t know Apple."
Apple
Apple's Marketing Strategy influences Business Strategy
Apple has long focused on providing the best user experiences in the world. The original Mac team labored over making the computer hide the complexity of the software underneath in order to become the "Computer for the Rest of Us." The same is true of course for the
Apple
Apple's Marketing Strategy influences Business Strategy
Apple has long focused on providing the best user experiences in the world. The original Mac team labored over making the computer hide the complexity of the software underneath in order to become the "Computer for the Rest of Us." The same is true of course for the
Apple
Apple makes rare marketing mistake (or Newton Marketing part 2)
Why is Apple marketing making the same mistakes with iPad as with Newton?
Apple
Apple makes rare marketing mistake (or Newton Marketing part 2)
Why is Apple marketing making the same mistakes with iPad as with Newton?
Apple
Seriously Microsoft. What R U thinking?
Microsoft marketing goes off the rails again. But Steve Chazin has a solution!
Apple
Seriously Microsoft. What R U thinking?
Microsoft marketing goes off the rails again. But Steve Chazin has a solution!
Apple
True Power of Apple Marketing Part Deux
Love it when the AP picks up a story we've been talking about here for months. How is it that anyone (especially in this economy) can stand in line to plunk down $499-$900 on a brand new iPad when they've never even seen one? Hey,
Apple
Apple displays class after Jerry York passes
This picture says it all. How many companies would take down their home page - even for a few minutes - to pay tribute to a fallen comrade? Nice touch, Mr. Jobs. Apple is human.
Apple
Apple: Do one thing, better.
Apple's secret to great marketing is doing fewer things, better.