Apple
First Apple Launch without Steve Jobs
Can Apple Marketing maintain the same level of excellence under Tim Cook as it did under Steve Jobs? Evidence from today's iPhone 4S product launch - Tim Cook's first - says the answer may be no.
Apple
Can Apple Marketing maintain the same level of excellence under Tim Cook as it did under Steve Jobs? Evidence from today's iPhone 4S product launch - Tim Cook's first - says the answer may be no.
Apple
Apple's secret to great marketing is doing fewer things, better.