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Wither Steve Jobs
OK, so now it gets serious. I've lost track of how many times I've been asked when/if Steve will step down as Apple's CEO. The answer is yes. Some day he will. Get ready for it. Perhaps that day has arrived. It is
Steve Chazin
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Wither Steve Jobs
OK, so now it gets serious. I've lost track of how many times I've been asked when/if Steve will step down as Apple's CEO. The answer is yes. Some day he will. Get ready for it. Perhaps that day has arrived. It is
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Thank you Steve for Openness
Today Steve tried to stop making his health become news and made news. Not so much that he shared what he now knows about his alarming weight loss but rather he issued a public letter about his personal condition. This is blogging 101: sharing your personal thoughts and feelings about
Apple
Behind the Macworld Curtain
Okay, so people are having a field day with Steve's no-show for this Macworld, the last for Apple. Does it mean Steve is transitioning out of the company (yes, he has been for 16 months now) or that Apple has no new products to introduce (they do, and
Apple
Behind the Macworld Curtain
Okay, so people are having a field day with Steve's no-show for this Macworld, the last for Apple. Does it mean Steve is transitioning out of the company (yes, he has been for 16 months now) or that Apple has no new products to introduce (they do, and
Apple Marketing
Dell's Green at Apple
Old news by now, but an interesting point not apparently picked up much in the blogosphere. While Dell's Bob Pearson points out that Apple's claim of being the "greenest family of laptops" rings hollow, his first point hits home: "#1 - Be Part
Apple Marketing
Dell's Green at Apple
Old news by now, but an interesting point not apparently picked up much in the blogosphere. While Dell's Bob Pearson points out that Apple's claim of being the "greenest family of laptops" rings hollow, his first point hits home: "#1 - Be Part
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Apple-type Marketing Sends Redskins to Pro Bowl
Many of you know that I'm a huge (and frustrated) Washington Redskins fan. And so it is with some delight when the worlds of Apple, marketing and football collide, as they did in this story. Basically, Redskin marketing was more successful than the team itself, proving once again
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Apple-type Marketing Sends Redskins to Pro Bowl
Many of you know that I'm a huge (and frustrated) Washington Redskins fan. And so it is with some delight when the worlds of Apple, marketing and football collide, as they did in this story. Basically, Redskin marketing was more successful than the team itself, proving once again
Apple
I'm not saying anything
I'll let the video do the talking. Later on in the episode
Apple
I'm not saying anything
I'll let the video do the talking. Later on in the episode
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Green Apple Marketing
So I saw Apple's new television commercial and this new webpage that they just put up. Seemingly all good marketers are doing some green angle with their product messaging these days. But does this matter to most purchasers? Let me ask my audience this simple question. Does the