Steve Chazin

Smart Home

Green Apple Marketing

So I saw Apple's new television commercial and this new webpage that they just put up.  Seemingly all good marketers are doing some green angle with their product messaging these days.  But does this matter to most purchasers? Let me ask my audience this simple question.  Does the

Apple

A perfect example

Wow.  A soon as I saw this new commercial I started wondering if Steve Jobs is reading my blog.  This ad is all about marketing and makes the point that Microsoft is spending too much money to advertise Vista and not enough to fix its bugs.  Maybe that is true,

Apple

A perfect example

Wow.  A soon as I saw this new commercial I started wondering if Steve Jobs is reading my blog.  This ad is all about marketing and makes the point that Microsoft is spending too much money to advertise Vista and not enough to fix its bugs.  Maybe that is true,

Apple

New MacBooks and Apple's Success Secrets Revealed

Take a quick look at this image from today's MacBook reveal: In a nutshell, it tells of Apple's formula for its amazing success.  Every CEO needs to see this - 2 of the 5 items are related to marketing.  Bad Vista marketing.  Great Apple marketing.  Too

Apple

New MacBooks and Apple's Success Secrets Revealed

Take a quick look at this image from today's MacBook reveal: In a nutshell, it tells of Apple's formula for its amazing success.  Every CEO needs to see this - 2 of the 5 items are related to marketing.  Bad Vista marketing.  Great Apple marketing.  Too

Apple

Microsoft advertisements or rambling thoughts?

For years Apple fans have lamented that the Mac commercials never really showed how much easier, faster or more fun a Mac can be.  Yet somehow Apple's advertisements have always struck a chord and are listed time and again as some of the best in the world.  "

Apple

Microsoft advertisements or rambling thoughts?

For years Apple fans have lamented that the Mac commercials never really showed how much easier, faster or more fun a Mac can be.  Yet somehow Apple's advertisements have always struck a chord and are listed time and again as some of the best in the world.  "

Apple

Presenting Apple's Product and Marketing Secrets

I just gave a presentation at the Innoeurope Estonian Association of Information Technology and Telecommunication Conference "From Visions to Solutions"  I used Dimdim to present and record this presentation - LIVE - from my home in NH to the convention in Parnu, Estonia.  In this 30 minute talk,

Apple

Presenting Apple's Product and Marketing Secrets

I just gave a presentation at the Innoeurope Estonian Association of Information Technology and Telecommunication Conference "From Visions to Solutions"  I used Dimdim to present and record this presentation - LIVE - from my home in NH to the convention in Parnu, Estonia.  In this 30 minute talk,

Apple

McCain Campaign Learns from Apple Marketing

One of my basic tenets to great marketing is that it is more powerful than great products.  Apple learned this a long time ago.  The iMac was no better a machine than the Performas it replaced - but it had much better marketing.  Marketing created buzz.   And buzz alone saved

Apple

McCain Campaign Learns from Apple Marketing

One of my basic tenets to great marketing is that it is more powerful than great products.  Apple learned this a long time ago.  The iMac was no better a machine than the Performas it replaced - but it had much better marketing.  Marketing created buzz.   And buzz alone saved

Apple

The Apple Halo (or Reality Distortion Field)

Take a minute to read this story.  Then come back here.  I'll wait. OK.  So I have a question.  If you are an Apple user and fan, are you willing to "look the other way?"  Have you dealt with uncharacteristic problems with Apple products but are