Apple Marketing
Apple is the master of free product placement. How many shows or movies have you seen with an Apple product onscreen? When I used to work at Apple we had a full-time person (Hollywood@apple.com) whose sole job was to get Apple product placed on primetime and Hollywood productions.
Apple
I'm headed to Estonia, Latvia and Lithuania this week to share Apple's marketing strategy. Come see me if you can. In the meantime I know I owe everyone an answer to what I believe is the real goal of the MacBook Air. Unfortunately I haven'
Apple
I'm headed to Estonia, Latvia and Lithuania this week to share Apple's marketing strategy. Come see me if you can. In the meantime I know I owe everyone an answer to what I believe is the real goal of the MacBook Air. Unfortunately I haven'
Smart Home
Hi gang, In Palo Alto today and witnessed the unloading of the new MacBooks. Hard to tell by this picture but there were well more than 100 computers delivered to this fairly small store. On checking with the staff it was hard for them to keep MacBook Air in stock
Smart Home
Hi gang, In Palo Alto today and witnessed the unloading of the new MacBooks. Hard to tell by this picture but there were well more than 100 computers delivered to this fairly small store. On checking with the staff it was hard for them to keep MacBook Air in stock
Smart Home
Launch iTunes today and you'll see the fuss. Apple is pairing their brand with the Fox hit show American Idol. Soon we'll see the young artists hawking iPods and iPhones during the show (similar to the Ford and Coke product placements) This is a big deal.
Smart Home
Launch iTunes today and you'll see the fuss. Apple is pairing their brand with the Fox hit show American Idol. Soon we'll see the young artists hawking iPods and iPhones during the show (similar to the Ford and Coke product placements) This is a big deal.
Apple
Okay, admittedly it has only been out for a week, but I'm not feeling the blogosphere love for the MacBook Air. Usually, when Apple has a hit product on its hands, the early adopters go gaga for their new toy and can't help but spread the
Apple
I spoke before about Apple's tendency to under promise and over deliver, or "uPod" regarding its business outlook. Well I had just had an experience with an overlooked, but amazingly powerful feature that, to the best of my knowledge, Apple has never hyped or even marketed
Apple
I spoke before about Apple's tendency to under promise and over deliver, or "uPod" regarding its business outlook. Well I had just had an experience with an overlooked, but amazingly powerful feature that, to the best of my knowledge, Apple has never hyped or even marketed
Apple
Another great story in the ongoing saga of unlocked iPhones. Really speaks to one of my "5 Secrets of Apple Marketing" that I speak about in my free eBook. On one hand, Apple truly does want to empower early adopters of the iPhone, using them to spread the
Apple
Another great story in the ongoing saga of unlocked iPhones. Really speaks to one of my "5 Secrets of Apple Marketing" that I speak about in my free eBook. On one hand, Apple truly does want to empower early adopters of the iPhone, using them to spread the
