Apple
I'm reminded today, courtesy of Apple's announcement of Logic Studio (a tool for professional musicians) that Apple really has three major customer segments. Apple appeals to: - early adopters who think different (that's the creative types who like to stand out), - late majority consumers who
Apple
I'm reminded today, courtesy of Apple's announcement of Logic Studio (a tool for professional musicians) that Apple really has three major customer segments. Apple appeals to: - early adopters who think different (that's the creative types who like to stand out), - late majority consumers who
Apple
We're witnessing an interesting transformation of Apple. For most of its life, Apple has been content to capture less than 5% of the market for its products. When I worked there, we used to compare ourselves to BMW or Volvo - great brands with little market share but fiercely
Apple
We're witnessing an interesting transformation of Apple. For most of its life, Apple has been content to capture less than 5% of the market for its products. When I worked there, we used to compare ourselves to BMW or Volvo - great brands with little market share but fiercely
Smart Home
Apple announced today it sold it's one millionth iPhone. That 1,000,000 phones in 74 days. It took them one week to sell one million songs at $0.99, two years to sell one million iPods and about two months to sell one million iPhones at around
Smart Home
Apple announced today it sold it's one millionth iPhone. That 1,000,000 phones in 74 days. It took them one week to sell one million songs at $0.99, two years to sell one million iPods and about two months to sell one million iPhones at around
Apple
UPDATE: Here are the deets on the iPology $100 rebate. Okay, it's been a pretty good week for the marketing folks to point out what good marketing can do for you (if you are in marketing you know how hard it is to convince some execs how much
Apple
UPDATE: Here are the deets on the iPology $100 rebate. Okay, it's been a pretty good week for the marketing folks to point out what good marketing can do for you (if you are in marketing you know how hard it is to convince some execs how much
People
Apple has achieved a very clever balance of zealous early adopters willing to pay anything (and go through anything) to be among the first to get their hands on Apple's stuff - witness the iPhone craze - AND they've figured out how to get the late majority to
People
Apple has achieved a very clever balance of zealous early adopters willing to pay anything (and go through anything) to be among the first to get their hands on Apple's stuff - witness the iPhone craze - AND they've figured out how to get the late majority to
Smart Home
So now that the speculation is over (and dare I say how correct the rumors were) one good question was raised today about how entirely out of character it was for Apple to cut the price of a current product (in this case the iPhone) from $599 to $399. Was
Smart Home
So now that the speculation is over (and dare I say how correct the rumors were) one good question was raised today about how entirely out of character it was for Apple to cut the price of a current product (in this case the iPhone) from $599 to $399. Was
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