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There's marketing and then there is shock and awe marketing. Occassionally Apple has to remind people of their market power. Witness this photo I took this morning of Boston's busy South Station where thousands of commuters rush to and from work. Every single available ad space
Current Affairs
One of Apple's many tricks is its ability to generate free publicity for anything they do. Today the boards are all abuzz about an Apple event next week. How is it that with absolutely no information given, Apple can generate interest in the interest about something? While they
Smart Home
One of the points I make in my eBook (coming soon!) is that good marketers can find a way make a customer feel they become a member of a special group after purchasing the product. Apple's white headphones do this very well. I thought this photo and commercial
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With my iPhone I can blog from anywhere. Hmm what happens when my battery dies? Sent from my iPhone
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With my iPhone I can blog from anywhere. Hmm what happens when my battery dies? Sent from my iPhone
Web/Tech
My eBook, entitled "Marketing Apple" is almost ready! I plan to post it here in the next week or so with the hopes that anyone interested in improving the way they market will come grab it and share it with their friends and colleagues. Just like other PC
Web/Tech
My eBook, entitled "Marketing Apple" is almost ready! I plan to post it here in the next week or so with the hopes that anyone interested in improving the way they market will come grab it and share it with their friends and colleagues. Just like other PC
Smart Home
I recently decided to share with the world some of my experiences as a Marketing executive who's life was forever changed by working at Apple between 1991 and 2000. You see, during this time Apple was a wild rollercoaster - on top of the world with successful Mac
Smart Home
I recently decided to share with the world some of my experiences as a Marketing executive who's life was forever changed by working at Apple between 1991 and 2000. You see, during this time Apple was a wild rollercoaster - on top of the world with successful Mac
Smart Home
<div class="cbw_header_text"><a href="http://www.crunchbase.com/">CrunchBase Information</a></div> </div> <div class="cbw_content"> <div class="cbw_subheader"><a href="
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<div class="cbw_header_text"><a href="http://www.crunchbase.com/">CrunchBase Information</a></div> </div> <div class="cbw_content"> <div class="cbw_subheader"><a href="
