Apple

I'll give Microsoft credit. But umm...

Microsoft retail stores are scaring me. Is Microsoft just following Apple or trying something new?

Steve Chazin
Steve Chazin Former Apple executive · Princeton EE ·

But I just don't know how I feel about this.  Halfway through the video I was getting nauseous (perhaps that was the camera work) but it seems like everything that Microsoft is trying to do around marketing itself as just as hip as Apple (first it was Zune packaging, then the "I'm a PC" TV commercials, the too-cute-for-business people Windows 7 ads and now Microsoft Retail Stores) seems to come off as too contrived.

Am I just being harsh?  Or has all those years of selling against Microsoft tainted me.  What say you?

Steve Chazin

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