Apple
Apple Marketing drives retail successes
Walk into an Apple Store and you'll feel less like you are in a retail outlet and more like you are in a museum. Why is this?
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Apple
Great Apple Marketing Built the World's Most Valuable Brand
After many years of trailing Google, today Apple finally became the world's most valuable brand. This according to the BrandZ index which determines how brand value contributes to earnings, the value of intangible assets, and measures how customers percieve brands. They also estimate the brand's potential
Apple
Apple iPad 2 Commercial Success
Apple iPad 2 commercial is elegant and simple. Just like the iPad.
Apple
Apple marketing strategy drives earnings and hides iCloud secret
Apple had another blowout quarter. No surprise there. But what's hidden in the numbers is a surprise. Tremendous optimism for the new Apple Cloud strategy - iCloud - that is only partly revealed. As I mentioned in a previous post about AirPlay, Apple is looking to change the
Apple
Apple Marketing without an Apple Product (funny)
Conan O'brien gives us an idea how the next Apple product could be marketed...even without knowing what the product is. Pretty funny (and not that far off!)
Apple
Skype borrows from Apple's Marketing Strategy to demonstrate the power of video
Skype Video Chat gets a great Video that shows how Apple's Marketing Strategy has influencing Skype's marketing department
Smart Home
iPad 2 may confuse TSA
Just tried going through security with my iPad 2 tucked safely away in my backpack like I always do. Today however the TSA agent asked to remove it, inspect it, then rerun it through their Xray scanners again. When I asked them about the policy for iPads (you didn'
Apple
iPad is changing the face of TV
I know there has been some hoopla around the eventuality of AirPlay coming to a television set near you. But not much has been made of the fact that the iPad is already changing the face of television today. The ABC iPad app is amazing (where are Fox and NBC?
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iPad 2 lines and Apple Marketing success
So I'm standing in line around 5:19 pm at the Best Buy store. The line is about 100 deep and the store just ran out of their inventory. I did an informal poll. For 1/2 of the people near me in line this is their first
Apple
The Power of App(arel) Marketing
Does Steve Jobs wear his famous black turtleneck and jeans for a special reason?
Smart Home
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Apple Marketing iPad 2 Breaking news - the iPad 2 is thinner, lighter, faster and comes with dual cameras but retains same 10 hour battery life and works with either AT&T or Verizon. And same prices! If only Apple sold luxury cars!! Stay tuned for more!
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Products Don’t Sell. People Do.
People follow other people’s opinions more than the carefully crafted collateral of the product’s marketer. Learn how to leverage the power of the iGeneration.