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Quite a few readers asked me to share a bit more about how my last trip to the Flint Center changed my life (as I referenced in last week's post) so this post is about how Apple Marketing changed everything. Before iPod, iPhone, iPad, iWatch, that last trip
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So the rumors are true, and on September 9, 2014 at the Flint Center at DeAnza College, Apple will introduce...something entirely new. Remember, this is the location Apple has only used for truly major new introductions. The original Mac came out of its bag on that stage, as did
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Would take the time to make the cable look like something more valuable than a cable. Sent from my iPhone
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Imagine sellling the #1 smartphone in a country as large as Japan. Now imaging being the company that holds positions #1, #2, #3, #4, #5, #6, #7, #8, #9, and #10...simultaneously. Stop imagining...that company that is doing that right now is Apple. Here's proof. What'
Apple
Sometimes words can't adequately describe awesomeness. Then sometimes we simply run out of words. Enjoy this video...then let's create some new words. Awesable!
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Dealing with change is hard. But not changing is harder.
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My son rearranged all the icons on two iPhone 4's so you can see what upgrading to iOS 7 looks like with the changes to all the original Apple marketing icons. What do you think? Steve
Apple
Why do Apple product releases like iPhone 5S and iPhone 5C generate so much interest? The answer is simple: People expect Apple to change their lives because they've done it many times before.
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Stock falls 10% after hours. Struck by how fast the sentiment towards Apple has turned in the last few months. But people are discounting the huge ecosystem of devices, content and payment systems Apple has built. As much as I hate to say it, Apple's troubles are not
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Hi folks. Hard at work updating my new eBook about The Secrets of Apple’s Retail Success as a follow up to my existing eBook: MarketingApple, The 5 Secrets of the World's Best Marketing Machine. Expect to be able to download that here soon. In the meantime, here
Apple
Go to Apple.com today for a tribute to Steve Jobs, one year after his death. Gives you an appreciation for what mankind is capable of when technology and liberal arts are combined.
Apple
Part two of one of my favorite stories about working with Steve Jobs.
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