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Apple
First Apple Launch without Steve Jobs
Can Apple Marketing maintain the same level of excellence under Tim Cook as it did under Steve Jobs? Evidence from today's iPhone 4S product launch - Tim Cook's first - says the answer may be no.
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World's Largest iPad 2
Where do they get these things? It works and has multitouch too. Perhaps Steve gave it to Marc after Marc gave him the trademark for AppStore. Sent from my iPhone
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Guy Kawasaki @Dreamforce
Most people don't know this but Salesforce CEO Marc Benioff was once a summer intern at Apple. Story is that Guy Kawasaki, the original Apple evangelist hired Marc into that role. Here he is greeting the Dreamforce faithful. Sent from my iPhone
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40,000 people
Just a small snapshot of the numbers of people here to hear from Marc Benioff. More soon Sent from my iPhone
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@Dreamforce
Remember when people waited for hours to get into the MacWorld Expo in San Francisco just to get a glimpse of the future and to hear from a visionary leader? Well they still do...only now it's called Dreamforce and the future is in the clouds. I'
Apple
Steve Jobs' Legacy and the Power of Apple Marketing
I have heard from many friends since Steve Jobs' resignation. As we discuss frequently on this blog it is clear that Steve changed the way people relate to technology. Before Steve computers were relegated to the white-coated high priests of the raised-floor, air conditioned labs where mere
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The Resignation of Steve Jobs
In case you didn't hear, Steve announced his resignation of the CEO title today. This marks the end of a dozen years of Apple's most exciting times - featuring exhilarating highs and culminating with Apple's explosive growth. Steve's impact will be felt for
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Another Day Another Record for Apple Marketing Strategy
Can't help but be overwhelmed by Apple's continual record setting days. First Apple set a record for revenue and then hit an all time high for its stock price. Yesterday we learned that Apple now has more money than the US Government. Today came news that
Apple
Final Cut Pro X, Avid and Apple's Marketing Strategy
UPDATE 7/5: Nice job Avid (Hi Paul!) I love it when worlds collide. As many of you know, I worked at Apple for about a decade and left to run product marketing for a startup (Bowstreet) at the beginning of the original dot.com bubble. What many of you
Apple
Apple Marketing drives retail successes
Walk into an Apple Store and you'll feel less like you are in a retail outlet and more like you are in a museum. Why is this?
Apple
Great Apple Marketing Built the World's Most Valuable Brand
After many years of trailing Google, today Apple finally became the world's most valuable brand. This according to the BrandZ index which determines how brand value contributes to earnings, the value of intangible assets, and measures how customers percieve brands. They also estimate the brand's potential
