Apple Marketing
Today was a busy day for my other life as CMO for Dimdim. (this is why I've been posting less frequently) I am in Hollywood right now sponsoring the huge TechCrunch LA meetup where 2000 digerati are going to be mingling until midnite. We launched our free, open
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People constantly ask me this question. Now it's time to ask you! <noscript> <a href="http://answers.polldaddy.com/poll/488085/">Will Apple survive once Steve Jobs steps down?</a> <br> <!--kg-card-begin: html--><span style=
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People constantly ask me this question. Now it's time to ask you! <noscript> <a href="http://answers.polldaddy.com/poll/488085/">Will Apple survive once Steve Jobs steps down?</a> <br> <!--kg-card-begin: html--><span style=
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That Apple Computer got that little Inc. at the end of their name on April Fools day on 1976? So while Google and Virgin had a little fun with "Virgil" as an April Fools joke yesterday, the Steves really did create a company that changed the world on
Smart Home
That Apple Computer got that little Inc. at the end of their name on April Fools day on 1976? So while Google and Virgin had a little fun with "Virgil" as an April Fools joke yesterday, the Steves really did create a company that changed the world on
Apple
Did you see American Idol last night? I was watching with my sons and I couldn't believe the 5 minute "commercial" for iTunes, iPods and iPhones that Apple pulled off about 10 minutes into the show. If you saw it, please post your comments here. Is
Apple
Did you see American Idol last night? I was watching with my sons and I couldn't believe the 5 minute "commercial" for iTunes, iPods and iPhones that Apple pulled off about 10 minutes into the show. If you saw it, please post your comments here. Is
Apple Marketing
On first blush, this blog post looks like bad PR for our Cupertino friends. But in case you missed this story, TV personality Charlie Rose ended up with a real black eye while saving his new MacBook Air instead of protecting his body. Now that's great PR! I
Apple Marketing
On first blush, this blog post looks like bad PR for our Cupertino friends. But in case you missed this story, TV personality Charlie Rose ended up with a real black eye while saving his new MacBook Air instead of protecting his body. Now that's great PR! I
Apple Marketing
Apple is the master of free product placement. How many shows or movies have you seen with an Apple product onscreen? When I used to work at Apple we had a full-time person (Hollywood@apple.com) whose sole job was to get Apple product placed on primetime and Hollywood productions.
Apple Marketing
Apple is the master of free product placement. How many shows or movies have you seen with an Apple product onscreen? When I used to work at Apple we had a full-time person (Hollywood@apple.com) whose sole job was to get Apple product placed on primetime and Hollywood productions.
Apple
I'm headed to Estonia, Latvia and Lithuania this week to share Apple's marketing strategy. Come see me if you can. In the meantime I know I owe everyone an answer to what I believe is the real goal of the MacBook Air. Unfortunately I haven'
