Apple

Product placement, iTunes and American Idol

Steve Chazin
Steve Chazin Former Apple executive · Princeton EE ·

Did you see American Idol last night?  I was watching with my sons and I couldn't believe the 5 minute "commercial" for iTunes, iPods and iPhones that Apple pulled off about 10 minutes into the show.

If you saw it, please post your comments here.  Is this borderline pandering?  Or is this just super-good marketing that is making me (and other marketers) jealous of how far Apple can go to spread its gospel.

Myamericanidol
Steve Chazin

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