Apple

Apple Everywhere

Okay, it's no secret I'm an Apple user.  I use them for work, for home, even for blogging.  But for the longest time it "felt" like I was alone.  And by longest time I mean for the last 20 years of my life.  I

Apple

Word of Mouth and Friendship Capital

Many of the folks who read this blog are also users of Apple's products.  Perhaps you had a Mac (back in the day when they were called Macintoshes) or maybe you recently got an iPod or iPhone.  Regardless, you are part of the marketing machine of Apple.  You

Apple

Word of Mouth and Friendship Capital

Many of the folks who read this blog are also users of Apple's products.  Perhaps you had a Mac (back in the day when they were called Macintoshes) or maybe you recently got an iPod or iPhone.  Regardless, you are part of the marketing machine of Apple.  You

Apple

Leopard Leaps to 2 Million sales

On par to be the most popular OS outside of Windows (give them time), Leopard has stunned the folks that follow these sorts of things - netting 2 million copies sold in record time.  Think Vista pace. One great comment from the above MarketWatch story,  pointing to the unique benefit Apple

Apple

Leopard Leaps to 2 Million sales

On par to be the most popular OS outside of Windows (give them time), Leopard has stunned the folks that follow these sorts of things - netting 2 million copies sold in record time.  Think Vista pace. One great comment from the above MarketWatch story,  pointing to the unique benefit Apple

Smart Home

Apple adding users to its marketing mix

Apple, long the leader in word of mouth marketing, is taking it up a notch.  Now they are giving users a way to tell the world - through traditional media - what they think about their iPhones and iPods. If you have been watching the World Series (go Sox!) you've

Smart Home

Apple adding users to its marketing mix

Apple, long the leader in word of mouth marketing, is taking it up a notch.  Now they are giving users a way to tell the world - through traditional media - what they think about their iPhones and iPods. If you have been watching the World Series (go Sox!) you've

Smart Home

Leopard is One Cool Cat

Leopard, Apple's latest OS hits shelves tomorrow and the marketing department isn't leaving anything to chance.  Already folks like Ed Baig (who I recently met at DEMO) have reviewed it for USA Today and Wired thinks it is the best OS yet.  That kind of great,

Smart Home

Leopard is One Cool Cat

Leopard, Apple's latest OS hits shelves tomorrow and the marketing department isn't leaving anything to chance.  Already folks like Ed Baig (who I recently met at DEMO) have reviewed it for USA Today and Wired thinks it is the best OS yet.  That kind of great,

Smart Home

WOW! Apple posts record earnings

Back in the day, Apple would report poor earnings on a Friday after the market closed (so people might forget about it over the weekend) and good earnings on a Thursday.  And when they announced today, a Monday, people expected big news.  But not this big! Apple generated $24 Billion

Smart Home

WOW! Apple posts record earnings

Back in the day, Apple would report poor earnings on a Friday after the market closed (so people might forget about it over the weekend) and good earnings on a Thursday.  And when they announced today, a Monday, people expected big news.  But not this big! Apple generated $24 Billion

Smart Home

Apple's Growing Pains

This isn't necessarily a bad thing.  But we're part of the real-time transformation of Apple from the underdog to the leader.  It's Rocky to Apollo.  They both have their charm but they generate different types of fans. Michelle Quinn from LA Times wrote