AI
Apple struggles to market their novel products, as seen with the Newton and iPad. Their marketing excels when they focus on their strengths, yet the new Apple Vision Pro's success is uncertain, potentially targeting a niche market without solving a significant problem.
Apple
The evolution of the Apple Watch from a trendy smartwatch to a pivotal health and fitness ally exemplifies the unpredictable trajectory of technological innovation. As health-tracking features gradually found their way into the watch, user anecdotes revealed its unexpected capacity to detect health
Apple
The M1 Pro and M1 Max is Apple's next generation of its custom silicon chip. The M1 chip was already one of the most powerful systems-on-a-chip (or SOC) and this new Apple M1 Pro and Apple M1 Max more than doubled its capability in about
Apple
Is it me, or are the bold new colors for the M1 Apple iMac 2021 based on the original multi-color Apple logo? I like these new colors. What is your favorite? P.S. "Blueberry" was the most popular original yum iMac color, followed by "Tangerine"
Apple
It's pretty cool (and rare) when recent and former employers combine efforts to benefit huge groups of users. That happened today when Cisco and Apple marketing announced a sweeping partnership that will make iOS devices sing on enterprise networks. Read about it yourself here on Apple's
Apple
Been a while since Apple updated its boilerplate on the bottom of every press release. Just noticed the new one when looking for Apple's Q3 Earnings: "Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone,
Apple
I was one of the lucky ones who managed to score a new Amazon Echo early...and I have to tell you I am impressed! First, this isn't what I thought Amazon could create - a super fast, seamlessly integrated personal assistant. This is Amazon not just copying Apple&
Apple
At my day job, I help Cisco focus on the future - to arrive at a place where technology makes communication simple and seamless. Part of that future is already here as many of our customers now have their own personal office in the cloud, courtesy of WebEx Personal Rooms. Rather
Apple
Sometimes words can't adequately describe awesomeness. Then sometimes we simply run out of words. Enjoy this video...then let's create some new words. Awesable!
Apple
Dealing with change is hard. But not changing is harder.
Apple
Why do Apple product releases like iPhone 5S and iPhone 5C generate so much interest? The answer is simple: People expect Apple to change their lives because they've done it many times before.
Apple
Hi folks. Hard at work updating my new eBook about The Secrets of Apple’s Retail Success as a follow up to my existing eBook: MarketingApple, The 5 Secrets of the World's Best Marketing Machine. Expect to be able to download that here soon. In the meantime, here
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