Apple Marketing

Apple

Presenting Apple's Product and Marketing Secrets

I just gave a presentation at the Innoeurope Estonian Association of Information Technology and Telecommunication Conference "From Visions to Solutions"  I used Dimdim to present and record this presentation - LIVE - from my home in NH to the convention in Parnu, Estonia.  In this 30 minute talk,

Apple

Presenting Apple's Product and Marketing Secrets

I just gave a presentation at the Innoeurope Estonian Association of Information Technology and Telecommunication Conference "From Visions to Solutions"  I used Dimdim to present and record this presentation - LIVE - from my home in NH to the convention in Parnu, Estonia.  In this 30 minute talk,

Apple

McCain Campaign Learns from Apple Marketing

One of my basic tenets to great marketing is that it is more powerful than great products.  Apple learned this a long time ago.  The iMac was no better a machine than the Performas it replaced - but it had much better marketing.  Marketing created buzz.   And buzz alone saved

Apple

McCain Campaign Learns from Apple Marketing

One of my basic tenets to great marketing is that it is more powerful than great products.  Apple learned this a long time ago.  The iMac was no better a machine than the Performas it replaced - but it had much better marketing.  Marketing created buzz.   And buzz alone saved

Apple

The Apple Halo (or Reality Distortion Field)

Take a minute to read this story.  Then come back here.  I'll wait. OK.  So I have a question.  If you are an Apple user and fan, are you willing to "look the other way?"  Have you dealt with uncharacteristic problems with Apple products but are

Apple

The Apple Halo (or Reality Distortion Field)

Take a minute to read this story.  Then come back here.  I'll wait. OK.  So I have a question.  If you are an Apple user and fan, are you willing to "look the other way?"  Have you dealt with uncharacteristic problems with Apple products but are

Apple Marketing

iPocalypse: The Aftermath!

So much has been written already about the devastating blow to Apple's PR machine following the huge nightmare of the iPhone 3G launch.  One reader pointed out Seth Godin's great perspective on this and I've had many people contact me to discuss what marketers

Apple Marketing

iPocalypse: The Aftermath!

So much has been written already about the devastating blow to Apple's PR machine following the huge nightmare of the iPhone 3G launch.  One reader pointed out Seth Godin's great perspective on this and I've had many people contact me to discuss what marketers

Apple

iPhone Fever? (or iBola Virus is spreading!)

Remember when having a fever was a bad thing?  Today, though, its all about how quickly someone can get pictures of their new iPhone 3G on Engadget or do a fast unboxing to share their enthusiasm or excitement with the world. One of my "5 Secrets" is this:

Apple

iPhone Fever? (or iBola Virus is spreading!)

Remember when having a fever was a bad thing?  Today, though, its all about how quickly someone can get pictures of their new iPhone 3G on Engadget or do a fast unboxing to share their enthusiasm or excitement with the world. One of my "5 Secrets" is this:

Apple Marketing

Apple's Successor

So I've been asked about 50 times since Steve took the stage at the Developer's Conference - is Steve Jobs sick?  This has become a big deal - if he's not well, who will carry the flame at Apple?  I think Steve is fine,

Apple Marketing

Apple's Successor

So I've been asked about 50 times since Steve took the stage at the Developer's Conference - is Steve Jobs sick?  This has become a big deal - if he's not well, who will carry the flame at Apple?  I think Steve is fine,