Apple
I'm headed to Estonia, Latvia and Lithuania this week to share Apple's marketing strategy. Come see me if you can. In the meantime I know I owe everyone an answer to what I believe is the real goal of the MacBook Air. Unfortunately I haven'
Apple
Okay, admittedly it has only been out for a week, but I'm not feeling the blogosphere love for the MacBook Air. Usually, when Apple has a hit product on its hands, the early adopters go gaga for their new toy and can't help but spread the
Apple
I spoke before about Apple's tendency to under promise and over deliver, or "uPod" regarding its business outlook. Well I had just had an experience with an overlooked, but amazingly powerful feature that, to the best of my knowledge, Apple has never hyped or even marketed
Apple
I spoke before about Apple's tendency to under promise and over deliver, or "uPod" regarding its business outlook. Well I had just had an experience with an overlooked, but amazingly powerful feature that, to the best of my knowledge, Apple has never hyped or even marketed
Apple
Another great story in the ongoing saga of unlocked iPhones. Really speaks to one of my "5 Secrets of Apple Marketing" that I speak about in my free eBook. On one hand, Apple truly does want to empower early adopters of the iPhone, using them to spread the
Apple
Another great story in the ongoing saga of unlocked iPhones. Really speaks to one of my "5 Secrets of Apple Marketing" that I speak about in my free eBook. On one hand, Apple truly does want to empower early adopters of the iPhone, using them to spread the
Apple
I know I'm late on this, but I wanted to make sure everyone had a chance to see this clip. This is the meat of Steve's Macworld keynote in 60 seconds. The rest of what Steve said was his packaging of this content. This is a
Apple
Very interesting post by a now former Apple employee on why he left the Cupertino mother ship. Interesting to note Jens' perspective on Apple's employee blogging policy. Or lack thereof. Perhaps it's no wonder that one of my best friends and long-time Apple employee told
Apple
Hmm, another title no one will ever Google. So what do these have in common? You guessed it, all of them are great examples of WOM, or Word of Mouth marketing. With little official information provided sometimes fans project their own ideas and the resulting buzz often becomes deafening. And
Apple
Hmm, another title no one will ever Google. So what do these have in common? You guessed it, all of them are great examples of WOM, or Word of Mouth marketing. With little official information provided sometimes fans project their own ideas and the resulting buzz often becomes deafening. And
Apple
Or is there now a backlash when Steve doesn't introduce something akin to the iPhone at Macworld? It seems to me to be another proof of one of the tenets of my eBook: "surprise and delight" your customers. The flip side to that seems to be
Apple
Or is there now a backlash when Steve doesn't introduce something akin to the iPhone at Macworld? It seems to me to be another proof of one of the tenets of my eBook: "surprise and delight" your customers. The flip side to that seems to be
