Apple
So I don't know why Apple doesn't harp on this more in its marketing. If you are an Intel Mac owner (I guess everyone who bought a Mac in the last 6 months qualifies) and you want to run any modern software program: Mac, Windows XP,
Apple
So I don't know why Apple doesn't harp on this more in its marketing. If you are an Intel Mac owner (I guess everyone who bought a Mac in the last 6 months qualifies) and you want to run any modern software program: Mac, Windows XP,
Apple
I'm reminded today, courtesy of Apple's announcement of Logic Studio (a tool for professional musicians) that Apple really has three major customer segments. Apple appeals to: - early adopters who think different (that's the creative types who like to stand out), - late majority consumers who
Apple
I'm reminded today, courtesy of Apple's announcement of Logic Studio (a tool for professional musicians) that Apple really has three major customer segments. Apple appeals to: - early adopters who think different (that's the creative types who like to stand out), - late majority consumers who
Apple
We're witnessing an interesting transformation of Apple. For most of its life, Apple has been content to capture less than 5% of the market for its products. When I worked there, we used to compare ourselves to BMW or Volvo - great brands with little market share but fiercely
Apple
We're witnessing an interesting transformation of Apple. For most of its life, Apple has been content to capture less than 5% of the market for its products. When I worked there, we used to compare ourselves to BMW or Volvo - great brands with little market share but fiercely
Apple
UPDATE: Here are the deets on the iPology $100 rebate. Okay, it's been a pretty good week for the marketing folks to point out what good marketing can do for you (if you are in marketing you know how hard it is to convince some execs how much
Apple
UPDATE: Here are the deets on the iPology $100 rebate. Okay, it's been a pretty good week for the marketing folks to point out what good marketing can do for you (if you are in marketing you know how hard it is to convince some execs how much
Apple
This ABC video is hyping the hype around Apple's Special Event for tomorrow. It underscores how good products like the iPod require good marketing that has always been the hallmark of a Steve Jobs event. To call Steve Jobs a master showman is to recognize that showmanship (aka
Apple
This ABC video is hyping the hype around Apple's Special Event for tomorrow. It underscores how good products like the iPod require good marketing that has always been the hallmark of a Steve Jobs event. To call Steve Jobs a master showman is to recognize that showmanship (aka
Apple
Here is the MarketingApple ebook. Click to download a higher rez version suitable for printing and sharing with others. <br/> _uacct = "UA-2562240-1";<br/> urchinTracker();<br/>
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