Apple

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Apple Marketing is (rarely) "stunned"

Rarely do I see a press release like Apple's recent admission that they have erred in displaying signal strength of iPhones since, well, like forever. One of the principles of great PR is transparency: a fancy word for being open and honest in all communications.  Yet somehow, Apple

Smart Home

Apple Marketing is (rarely) "stunned"

Rarely do I see a press release like Apple's recent admission that they have erred in displaying signal strength of iPhones since, well, like forever. One of the principles of great PR is transparency: a fancy word for being open and honest in all communications.  Yet somehow, Apple

Apple

Apple's Marketing Strategy influences Business Strategy

Apple has long focused on providing the best user experiences in the world.  The original Mac team labored over making the computer hide the complexity of the software underneath in order to become the "Computer for the Rest of Us."  The same is true of course for the

Apple

Apple's Marketing Strategy influences Business Strategy

Apple has long focused on providing the best user experiences in the world.  The original Mac team labored over making the computer hide the complexity of the software underneath in order to become the "Computer for the Rest of Us."  The same is true of course for the

Apple

Apple makes rare marketing mistake (or Newton Marketing part 2)

Why is Apple marketing making the same mistakes with iPad as with Newton?

Apple

Apple makes rare marketing mistake (or Newton Marketing part 2)

Why is Apple marketing making the same mistakes with iPad as with Newton?

Apple

Seriously Microsoft. What R U thinking?

Microsoft marketing goes off the rails again. But Steve Chazin has a solution!

Apple

Seriously Microsoft. What R U thinking?

Microsoft marketing goes off the rails again. But Steve Chazin has a solution!

Apple

True Power of Apple Marketing Part Deux

Love it when the AP picks up a story we've been talking about here for months. How is it that anyone (especially in this economy) can stand in line to plunk down $499-$900 on a brand new iPad when they've never even seen one? Hey,

Apple

Apple displays class after Jerry York passes

This picture says it all. How many companies would take down their home page - even for a few minutes - to pay tribute to a fallen comrade? Nice touch, Mr. Jobs. Apple is human.

Apple

Apple: Do one thing, better.

Apple's secret to great marketing is doing fewer things, better.

Apple

Magical Device, the iPad

I'll have much more to say on this shortly but I need to get two things off my chest first: 1. Apple isn't trying to decide if a niche exists between smartphones and laptops.  They are trying to replace netbooks (and eventually laptops) and get people