Apple
I'm not saying anything
I'll let the video do the talking. Later on in the episode
Current Affairs
Apple
I'm not saying anything
I'll let the video do the talking. Later on in the episode
Apple
New MacBooks and Apple's Success Secrets Revealed
Take a quick look at this image from today's MacBook reveal: In a nutshell, it tells of Apple's formula for its amazing success. Every CEO needs to see this - 2 of the 5 items are related to marketing. Bad Vista marketing. Great Apple marketing. Too
Apple
New MacBooks and Apple's Success Secrets Revealed
Take a quick look at this image from today's MacBook reveal: In a nutshell, it tells of Apple's formula for its amazing success. Every CEO needs to see this - 2 of the 5 items are related to marketing. Bad Vista marketing. Great Apple marketing. Too
Apple
Presenting Apple's Product and Marketing Secrets
I just gave a presentation at the Innoeurope Estonian Association of Information Technology and Telecommunication Conference "From Visions to Solutions" I used Dimdim to present and record this presentation - LIVE - from my home in NH to the convention in Parnu, Estonia. In this 30 minute talk,
Apple
Presenting Apple's Product and Marketing Secrets
I just gave a presentation at the Innoeurope Estonian Association of Information Technology and Telecommunication Conference "From Visions to Solutions" I used Dimdim to present and record this presentation - LIVE - from my home in NH to the convention in Parnu, Estonia. In this 30 minute talk,
Apple
McCain Campaign Learns from Apple Marketing
One of my basic tenets to great marketing is that it is more powerful than great products. Apple learned this a long time ago. The iMac was no better a machine than the Performas it replaced - but it had much better marketing. Marketing created buzz. And buzz alone saved
Apple
McCain Campaign Learns from Apple Marketing
One of my basic tenets to great marketing is that it is more powerful than great products. Apple learned this a long time ago. The iMac was no better a machine than the Performas it replaced - but it had much better marketing. Marketing created buzz. And buzz alone saved
Apple
The Apple Halo (or Reality Distortion Field)
Take a minute to read this story. Then come back here. I'll wait. OK. So I have a question. If you are an Apple user and fan, are you willing to "look the other way?" Have you dealt with uncharacteristic problems with Apple products but are
Apple
The Apple Halo (or Reality Distortion Field)
Take a minute to read this story. Then come back here. I'll wait. OK. So I have a question. If you are an Apple user and fan, are you willing to "look the other way?" Have you dealt with uncharacteristic problems with Apple products but are
Apple Marketing
iPocalypse: The Aftermath!
So much has been written already about the devastating blow to Apple's PR machine following the huge nightmare of the iPhone 3G launch. One reader pointed out Seth Godin's great perspective on this and I've had many people contact me to discuss what marketers
Apple Marketing
iPocalypse: The Aftermath!
So much has been written already about the devastating blow to Apple's PR machine following the huge nightmare of the iPhone 3G launch. One reader pointed out Seth Godin's great perspective on this and I've had many people contact me to discuss what marketers