Apple
Working for Steve Jobs: Part One
The true story about how I came to work for Steve Jobs.
Apple
Will Apple Buy Facebook?
Will Apple buy Facebook in order to get a social network that creates more users and expands its reach?
Apple
Apple Retail Strategy
Getting ready to publish some new content related to Apple's retail strategy and I came across Carmine Gallo's Forbes' blog on the reinventing businesses the Apple way. Thought I'd share.
Apple
Apple Marketing Strategy drives Apple stock price past Google
Apple's stock price eclipsed Google's for the first time ever.
Apple
Apple Retail Success
Apple's marketing secrets have led to Apple's Retail Successes - stunning accomplishments for a company that has only 10 years experience in retail...now the most successful retailer...ever!
Apple
Apple iPad Marketing Innovation meets...clothing?
Is the time right for iClothing?
Apple
Apple iPad Marketing Has Begun
Photo taken at 9:10 PM PT on eve of iPad HD or iPad 3 launch. Apple Marketing rarely plays with colors in the Apple logo and in fact has strict branding rules against it. This signals a potential hidden feature or app that could be huge. We will see
Apple
Apple Marketing and the Education Opportunity
Apple is applying great marketing to an problem that Steve Jobs wanted to solve: revolutionize education
Apple
UPDATE: Brand new BBC Program on Steve Jobs
View a brand new BBC television special on the life and times of Steve Jobs: Billion Dollar Hippie (with new details from Apple insiders...including yours truly)
Apple
My New Book on Apple: "One More Thing"
A new book titled "One More Thing" will be both an insider's view of Apple that tells what it was like at Apple before, during and after Steve's return, as well as details of the author's - Steve Chazin - own personal journey.
Apple
Inspired by Steve: My New Book on Apple Marketing
After spending the last few weeks thinking about Steve and the impact he had on the world, I've decided to write a more detailed book about my life and Apple. This book will reveal what it was like to work at Apple during the dark days before Steve
Apple
Tribute to Steve Jobs
Steve Jobs' death hit me in a way I wasn't expecting, even though I was expecting Steve Jobs' death. I'll write much more on these pages soon, but I was inspired to quickly create this tribute video to him: Here is Steve Jobs narrating