Apple
Dealing with Change and 9 Million iPhones 5's sold
Dealing with change is hard. But not changing is harder.
People
Apple
Why do Apple product releases like iPhone 5S and iPhone 5C generate so much interest?
Why do Apple product releases like iPhone 5S and iPhone 5C generate so much interest? The answer is simple: People expect Apple to change their lives because they've done it many times before.
Apple
The Retail Secrets of Apple
Hi folks. Hard at work updating my new eBook about The Secrets of Apple’s Retail Success as a follow up to my existing eBook: MarketingApple, The 5 Secrets of the World's Best Marketing Machine. Expect to be able to download that here soon. In the meantime, here
Apple
Watch this.
Go to Apple.com today for a tribute to Steve Jobs, one year after his death. Gives you an appreciation for what mankind is capable of when technology and liberal arts are combined.
Apple
Working for Steve Jobs: Part Two
Part two of one of my favorite stories about working with Steve Jobs.
Apple
Will Apple Buy Facebook?
Will Apple buy Facebook in order to get a social network that creates more users and expands its reach?
Apple
Apple Marketing and the Education Opportunity
Apple is applying great marketing to an problem that Steve Jobs wanted to solve: revolutionize education
Apple
UPDATE: Brand new BBC Program on Steve Jobs
View a brand new BBC television special on the life and times of Steve Jobs: Billion Dollar Hippie (with new details from Apple insiders...including yours truly)
Apple
My New Book on Apple: "One More Thing"
A new book titled "One More Thing" will be both an insider's view of Apple that tells what it was like at Apple before, during and after Steve's return, as well as details of the author's - Steve Chazin - own personal journey.
Apple
Inspired by Steve: My New Book on Apple Marketing
After spending the last few weeks thinking about Steve and the impact he had on the world, I've decided to write a more detailed book about my life and Apple. This book will reveal what it was like to work at Apple during the dark days before Steve
