Smart Home
So now that the speculation is over (and dare I say how correct the rumors were) one good question was raised today about how entirely out of character it was for Apple to cut the price of a current product (in this case the iPhone) from $599 to $399. Was
Smart Home
So now that the speculation is over (and dare I say how correct the rumors were) one good question was raised today about how entirely out of character it was for Apple to cut the price of a current product (in this case the iPhone) from $599 to $399. Was
Smart Home
So while everyone can remember the phrase "KISS" :keep it simple stupid (or keep it sweet and simple if you have kids) it seems that no one can really do such a thing but Apple. You see, creating software and hardware is a really hard thing. You focus
Apple
Here is the MarketingApple ebook. Click to download a higher rez version suitable for printing and sharing with others. <br/> _uacct = "UA-2562240-1";<br/> urchinTracker();<br/>
Smart Home
There's marketing and then there is shock and awe marketing. Occassionally Apple has to remind people of their market power. Witness this photo I took this morning of Boston's busy South Station where thousands of commuters rush to and from work. Every single available ad space
Smart Home
One of the points I make in my eBook (coming soon!) is that good marketers can find a way make a customer feel they become a member of a special group after purchasing the product. Apple's white headphones do this very well. I thought this photo and commercial
Smart Home
With my iPhone I can blog from anywhere. Hmm what happens when my battery dies? Sent from my iPhone
Smart Home
With my iPhone I can blog from anywhere. Hmm what happens when my battery dies? Sent from my iPhone
Smart Home
I recently decided to share with the world some of my experiences as a Marketing executive who's life was forever changed by working at Apple between 1991 and 2000. You see, during this time Apple was a wild rollercoaster - on top of the world with successful Mac
Smart Home
I recently decided to share with the world some of my experiences as a Marketing executive who's life was forever changed by working at Apple between 1991 and 2000. You see, during this time Apple was a wild rollercoaster - on top of the world with successful Mac
Smart Home
<div class="cbw_header_text"><a href="http://www.crunchbase.com/">CrunchBase Information</a></div> </div> <div class="cbw_content"> <div class="cbw_subheader"><a href="
Smart Home
<div class="cbw_header_text"><a href="http://www.crunchbase.com/">CrunchBase Information</a></div> </div> <div class="cbw_content"> <div class="cbw_subheader"><a href="
