Apple
First Apple Launch without Steve Jobs
Can Apple Marketing maintain the same level of excellence under Tim Cook as it did under Steve Jobs? Evidence from today's iPhone 4S product launch - Tim Cook's first - says the answer may be no.
steve jobs
Apple
Apple Marketing drives retail successes
Walk into an Apple Store and you'll feel less like you are in a retail outlet and more like you are in a museum. Why is this?
Apple
Skype borrows from Apple's Marketing Strategy to demonstrate the power of video
Skype Video Chat gets a great Video that shows how Apple's Marketing Strategy has influencing Skype's marketing department
Apple
The Power of App(arel) Marketing
Does Steve Jobs wear his famous black turtleneck and jeans for a special reason?
Apple
If you don't know that, you don't know Apple.
One of the great CEO quotes of all time says in a sentence what drives Apple. And what drives Steve.
Apple
If you don't know that, you don't know Apple.
One of the great CEO quotes of all time says in a sentence what drives Apple. And what drives Steve.
Apple
Apple iPhone 4 Recall? Or a chance to recall greatness?
Should Apple recall the iPhone 4 or should it admit its mistakes, fix the problem and make it right?
Apple
Apple iPhone 4 Recall? Or a chance to recall greatness?
Should Apple recall the iPhone 4 or should it admit its mistakes, fix the problem and make it right?
Smart Home
Apple Marketing is (rarely) "stunned"
Rarely do I see a press release like Apple's recent admission that they have erred in displaying signal strength of iPhones since, well, like forever. One of the principles of great PR is transparency: a fancy word for being open and honest in all communications. Yet somehow, Apple
Smart Home
Apple Marketing is (rarely) "stunned"
Rarely do I see a press release like Apple's recent admission that they have erred in displaying signal strength of iPhones since, well, like forever. One of the principles of great PR is transparency: a fancy word for being open and honest in all communications. Yet somehow, Apple
