Web/Tech

Apple

The Halo of Marketing

Microsoft announced that yesterday was the "biggest day in entertainment history" with over $170 million worth of Halo 3 sold for XBox in the first 24 hours, beyond even movie blockbusters like Spiderman or books like Harry Potter.  Granted, a copy of Halo costs nearly $60 but the

Apple

The Halo of Marketing

Microsoft announced that yesterday was the "biggest day in entertainment history" with over $170 million worth of Halo 3 sold for XBox in the first 24 hours, beyond even movie blockbusters like Spiderman or books like Harry Potter.  Granted, a copy of Halo costs nearly $60 but the

Apple

What market is Apple in?

I'm reminded today, courtesy of Apple's announcement of Logic Studio (a tool for professional musicians) that Apple really has three major customer segments.  Apple appeals to: - early adopters who think different (that's the creative types who like to stand out), - late majority consumers who

Apple

What market is Apple in?

I'm reminded today, courtesy of Apple's announcement of Logic Studio (a tool for professional musicians) that Apple really has three major customer segments.  Apple appeals to: - early adopters who think different (that's the creative types who like to stand out), - late majority consumers who

Web/Tech

New Apple Event

It's that time again!  Last year Apple offered a free iPod to students who bought a new computer during back to school.  Right in the middle of that campaign, they unleased their new iPods.  Rumor has it, they are about to do it again.  So stay tuned to

Web/Tech

Almost ready

My eBook, entitled "Marketing Apple" is almost ready! I plan to post it here in the next week or so with the hopes that anyone interested in improving the way they market will come grab it and share it with their friends and colleagues.  Just like other PC

Web/Tech

Almost ready

My eBook, entitled "Marketing Apple" is almost ready! I plan to post it here in the next week or so with the hopes that anyone interested in improving the way they market will come grab it and share it with their friends and colleagues.  Just like other PC