Apple
This ABC video is hyping the hype around Apple's Special Event for tomorrow. It underscores how good products like the iPod require good marketing that has always been the hallmark of a Steve Jobs event. To call Steve Jobs a master showman is to recognize that showmanship (aka
Apple
This ABC video is hyping the hype around Apple's Special Event for tomorrow. It underscores how good products like the iPod require good marketing that has always been the hallmark of a Steve Jobs event. To call Steve Jobs a master showman is to recognize that showmanship (aka
Smart Home
So while everyone can remember the phrase "KISS" :keep it simple stupid (or keep it sweet and simple if you have kids) it seems that no one can really do such a thing but Apple. You see, creating software and hardware is a really hard thing. You focus
Apple
Here is the MarketingApple ebook. Click to download a higher rez version suitable for printing and sharing with others. <br/> _uacct = "UA-2562240-1";<br/> urchinTracker();<br/>
Web/Tech
It's that time again! Last year Apple offered a free iPod to students who bought a new computer during back to school. Right in the middle of that campaign, they unleased their new iPods. Rumor has it, they are about to do it again. So stay tuned to
Smart Home
There's marketing and then there is shock and awe marketing. Occassionally Apple has to remind people of their market power. Witness this photo I took this morning of Boston's busy South Station where thousands of commuters rush to and from work. Every single available ad space
Current Affairs
One of Apple's many tricks is its ability to generate free publicity for anything they do. Today the boards are all abuzz about an Apple event next week. How is it that with absolutely no information given, Apple can generate interest in the interest about something? While they
Smart Home
One of the points I make in my eBook (coming soon!) is that good marketers can find a way make a customer feel they become a member of a special group after purchasing the product. Apple's white headphones do this very well. I thought this photo and commercial
Smart Home
With my iPhone I can blog from anywhere. Hmm what happens when my battery dies? Sent from my iPhone
Smart Home
With my iPhone I can blog from anywhere. Hmm what happens when my battery dies? Sent from my iPhone
Web/Tech
My eBook, entitled "Marketing Apple" is almost ready! I plan to post it here in the next week or so with the hopes that anyone interested in improving the way they market will come grab it and share it with their friends and colleagues. Just like other PC
Web/Tech
My eBook, entitled "Marketing Apple" is almost ready! I plan to post it here in the next week or so with the hopes that anyone interested in improving the way they market will come grab it and share it with their friends and colleagues. Just like other PC
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