Apple
Wow. A soon as I saw this new commercial I started wondering if Steve Jobs is reading my blog. This ad is all about marketing and makes the point that Microsoft is spending too much money to advertise Vista and not enough to fix its bugs. Maybe that is true,
Apple
Wow. A soon as I saw this new commercial I started wondering if Steve Jobs is reading my blog. This ad is all about marketing and makes the point that Microsoft is spending too much money to advertise Vista and not enough to fix its bugs. Maybe that is true,
Apple
Take a quick look at this image from today's MacBook reveal: In a nutshell, it tells of Apple's formula for its amazing success. Every CEO needs to see this - 2 of the 5 items are related to marketing. Bad Vista marketing. Great Apple marketing. Too often,
Apple
Take a quick look at this image from today's MacBook reveal: In a nutshell, it tells of Apple's formula for its amazing success. Every CEO needs to see this - 2 of the 5 items are related to marketing. Bad Vista marketing. Great Apple marketing. Too often,
Apple
For years Apple fans have lamented that the Mac commercials never really showed how much easier, faster or more fun a Mac can be. Yet somehow Apple's advertisements have always struck a chord and are listed time and again as some of the best in the world. "
Apple
For years Apple fans have lamented that the Mac commercials never really showed how much easier, faster or more fun a Mac can be. Yet somehow Apple's advertisements have always struck a chord and are listed time and again as some of the best in the world. "
Apple
I just gave a presentation at the Innoeurope Estonian Association of Information Technology and Telecommunication Conference "From Visions to Solutions" I used Dimdim to present and record this presentation - LIVE - from my home in NH to the convention in Parnu, Estonia. In this 30 minute talk, I give
Apple
I just gave a presentation at the Innoeurope Estonian Association of Information Technology and Telecommunication Conference "From Visions to Solutions" I used Dimdim to present and record this presentation - LIVE - from my home in NH to the convention in Parnu, Estonia. In this 30 minute talk, I give
Apple
One of my basic tenets to great marketing is that it is more powerful than great products. Apple learned this a long time ago. The iMac was no better a machine than the Performas it replaced - but it had much better marketing. Marketing created buzz. And buzz alone saved Apple
Apple
One of my basic tenets to great marketing is that it is more powerful than great products. Apple learned this a long time ago. The iMac was no better a machine than the Performas it replaced - but it had much better marketing. Marketing created buzz. And buzz alone saved Apple
Apple
Take a minute to read this story. Then come back here. I'll wait. OK. So I have a question. If you are an Apple user and fan, are you willing to "look the other way?" Have you dealt with uncharacteristic problems with Apple products but are
Apple
Take a minute to read this story. Then come back here. I'll wait. OK. So I have a question. If you are an Apple user and fan, are you willing to "look the other way?" Have you dealt with uncharacteristic problems with Apple products but are