Apple Marketing
Old news by now, but an interesting point not apparently picked up much in the blogosphere. While Dell's Bob Pearson points out that Apple's claim of being the "greenest family of laptops" rings hollow, his first point hits home: "#1 - Be Part of
Apple Marketing
Old news by now, but an interesting point not apparently picked up much in the blogosphere. While Dell's Bob Pearson points out that Apple's claim of being the "greenest family of laptops" rings hollow, his first point hits home: "#1 - Be Part of
Smart Home
Many of you know that I'm a huge (and frustrated) Washington Redskins fan. And so it is with some delight when the worlds of Apple, marketing and football collide, as they did in this story. Basically, Redskin marketing was more successful than the team itself, proving once again
Smart Home
Many of you know that I'm a huge (and frustrated) Washington Redskins fan. And so it is with some delight when the worlds of Apple, marketing and football collide, as they did in this story. Basically, Redskin marketing was more successful than the team itself, proving once again
Smart Home
So I saw Apple's new television commercial and this new webpage that they just put up. Seemingly all good marketers are doing some green angle with their product messaging these days. But does this matter to most purchasers? Let me ask my audience this simple question. Does the
Smart Home
So I saw Apple's new television commercial and this new webpage that they just put up. Seemingly all good marketers are doing some green angle with their product messaging these days. But does this matter to most purchasers? Let me ask my audience this simple question. Does the
Apple
Wow. A soon as I saw this new commercial I started wondering if Steve Jobs is reading my blog. This ad is all about marketing and makes the point that Microsoft is spending too much money to advertise Vista and not enough to fix its bugs. Maybe that is true,
Apple
Wow. A soon as I saw this new commercial I started wondering if Steve Jobs is reading my blog. This ad is all about marketing and makes the point that Microsoft is spending too much money to advertise Vista and not enough to fix its bugs. Maybe that is true,
Apple
Take a quick look at this image from today's MacBook reveal: In a nutshell, it tells of Apple's formula for its amazing success. Every CEO needs to see this - 2 of the 5 items are related to marketing. Bad Vista marketing. Great Apple marketing. Too often,
Apple
Take a quick look at this image from today's MacBook reveal: In a nutshell, it tells of Apple's formula for its amazing success. Every CEO needs to see this - 2 of the 5 items are related to marketing. Bad Vista marketing. Great Apple marketing. Too often,
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