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Even Apple Learns

In a rare example of Apple's ability to admit a mistake, numerous sites have reported on Steve Jobs' letter to employees about the poor decision to launch MobileMe at the same time as the iPhone 3G.  Usually Apple times these things pretty well - but everyone knows how

Smart Home

Even Apple Learns

In a rare example of Apple's ability to admit a mistake, numerous sites have reported on Steve Jobs' letter to employees about the poor decision to launch MobileMe at the same time as the iPhone 3G.  Usually Apple times these things pretty well - but everyone knows how

Apple Marketing

iPocalypse: The Aftermath!

So much has been written already about the devastating blow to Apple's PR machine following the huge nightmare of the iPhone 3G launch.  One reader pointed out Seth Godin's great perspective on this and I've had many people contact me to discuss what marketers

Apple Marketing

iPocalypse: The Aftermath!

So much has been written already about the devastating blow to Apple's PR machine following the huge nightmare of the iPhone 3G launch.  One reader pointed out Seth Godin's great perspective on this and I've had many people contact me to discuss what marketers

Apple

iPhone Fever? (or iBola Virus is spreading!)

Remember when having a fever was a bad thing?  Today, though, its all about how quickly someone can get pictures of their new iPhone 3G on Engadget or do a fast unboxing to share their enthusiasm or excitement with the world. One of my "5 Secrets" is this:

Apple

iPhone Fever? (or iBola Virus is spreading!)

Remember when having a fever was a bad thing?  Today, though, its all about how quickly someone can get pictures of their new iPhone 3G on Engadget or do a fast unboxing to share their enthusiasm or excitement with the world. One of my "5 Secrets" is this:

Smart Home

Marketing to beta testers

Brief interruption to our irregularly scheduled programming: Dimdim is very close to releasing Dimdim v4.0 which, among other things, will introduce Mac Desktop Sharing, or "screencasting" as they call it (it's like iChat's Mac Screensharing but totally inside a web browser) And the

Smart Home

Marketing to beta testers

Brief interruption to our irregularly scheduled programming: Dimdim is very close to releasing Dimdim v4.0 which, among other things, will introduce Mac Desktop Sharing, or "screencasting" as they call it (it's like iChat's Mac Screensharing but totally inside a web browser) And the

Apple Marketing

Apple's Successor

So I've been asked about 50 times since Steve took the stage at the Developer's Conference - is Steve Jobs sick?  This has become a big deal - if he's not well, who will carry the flame at Apple?  I think Steve is fine, BTW, and

Apple Marketing

Apple's Successor

So I've been asked about 50 times since Steve took the stage at the Developer's Conference - is Steve Jobs sick?  This has become a big deal - if he's not well, who will carry the flame at Apple?  I think Steve is fine, BTW, and

Apple

Secrets of iPhone 2, MacBook Touch and Air.

I know I promised my readers some Apple secrets in my May blogs.  Trust me, I have a ton about Apple marketing that I will get around to.  (I promise!)  But first I wanted to finish my discussion on what I believe is the real goal (and the secret) of

Apple

Secrets of iPhone 2, MacBook Touch and Air.

I know I promised my readers some Apple secrets in my May blogs.  Trust me, I have a ton about Apple marketing that I will get around to.  (I promise!)  But first I wanted to finish my discussion on what I believe is the real goal (and the secret) of