Smart Home
I saw this word today on one of the many financial sites documenting Apple's steep decline. UPOD="Under Promise and Over Deliver" This is the financial market way of saying "Surprise and Delight." Basically, Apple has often set guidance low, then they over deliver
Smart Home
I saw this word today on one of the many financial sites documenting Apple's steep decline. UPOD="Under Promise and Over Deliver" This is the financial market way of saying "Surprise and Delight." Basically, Apple has often set guidance low, then they over deliver
Smart Home
I've said it many times before and I'll say it again: word of mouth marketing is the most important form of marketing. Study after study proves what we've witnessed - people buy what other people talk about. By a wide margin, "Recommended/Referred
Smart Home
I've said it many times before and I'll say it again: word of mouth marketing is the most important form of marketing. Study after study proves what we've witnessed - people buy what other people talk about. By a wide margin, "Recommended/Referred
Apple
Hmm, another title no one will ever Google. So what do these have in common? You guessed it, all of them are great examples of WOM, or Word of Mouth marketing. With little official information provided sometimes fans project their own ideas and the resulting buzz often becomes deafening. And
Apple
Hmm, another title no one will ever Google. So what do these have in common? You guessed it, all of them are great examples of WOM, or Word of Mouth marketing. With little official information provided sometimes fans project their own ideas and the resulting buzz often becomes deafening. And
Apple
Or is there now a backlash when Steve doesn't introduce something akin to the iPhone at Macworld? It seems to me to be another proof of one of the tenets of my eBook: "surprise and delight" your customers. The flip side to that seems to be
Apple
Or is there now a backlash when Steve doesn't introduce something akin to the iPhone at Macworld? It seems to me to be another proof of one of the tenets of my eBook: "surprise and delight" your customers. The flip side to that seems to be
Apple
Looks like the iPhone got updated today with new software. (Keynote still going on as I write this) Let's not forget that Apple has a huge advantage - their phones are like their computers. They can get better with simple software updates. When was the last time your
Apple
Looks like the iPhone got updated today with new software. (Keynote still going on as I write this) Let's not forget that Apple has a huge advantage - their phones are like their computers. They can get better with simple software updates. When was the last time your
Apple
In case you missed it, Apple has already put up a banner in the Moscone Center in San Francisco that says "2008: There is something in the air." Typically Apple puts up those signs in private, keeping large black cloths over the signs until Steve is done with
Apple
In case you missed it, Apple has already put up a banner in the Moscone Center in San Francisco that says "2008: There is something in the air." Typically Apple puts up those signs in private, keeping large black cloths over the signs until Steve is done with
