Smart Home

Did you know?

That Apple Computer got that little Inc. at the end of their name on   April Fools day on 1976? So while Google and Virgin had a little fun with "Virgil" as an April   Fools joke yesterday, the Steves really did create a company that   changed the world on

Smart Home

Did you know?

That Apple Computer got that little Inc. at the end of their name on   April Fools day on 1976? So while Google and Virgin had a little fun with "Virgil" as an April   Fools joke yesterday, the Steves really did create a company that   changed the world on

Apple

Product placement, iTunes and American Idol

Did you see American Idol last night?  I was watching with my sons and I couldn't believe the 5 minute "commercial" for iTunes, iPods and iPhones that Apple pulled off about 10 minutes into the show. If you saw it, please post your comments here.  Is

Apple

Product placement, iTunes and American Idol

Did you see American Idol last night?  I was watching with my sons and I couldn't believe the 5 minute "commercial" for iTunes, iPods and iPhones that Apple pulled off about 10 minutes into the show. If you saw it, please post your comments here.  Is

Apple Marketing

A Black Eye for Apple

On first blush, this blog post looks like bad PR for our Cupertino friends.  But in case you missed this story, TV personality Charlie Rose ended up with a real black eye while saving his new MacBook Air instead of protecting his body.  Now that's great PR! I

Apple Marketing

A Black Eye for Apple

On first blush, this blog post looks like bad PR for our Cupertino friends.  But in case you missed this story, TV personality Charlie Rose ended up with a real black eye while saving his new MacBook Air instead of protecting his body.  Now that's great PR! I

Apple Marketing

Apple's wicked good product placement

Apple is the master of free product placement.  How many shows or movies have you seen with an Apple product onscreen?  When I used to work at Apple we had a full-time person (Hollywood@apple.com) whose sole job was to get Apple product placed on primetime and Hollywood

Apple Marketing

Apple's wicked good product placement

Apple is the master of free product placement.  How many shows or movies have you seen with an Apple product onscreen?  When I used to work at Apple we had a full-time person (Hollywood@apple.com) whose sole job was to get Apple product placed on primetime and Hollywood

Apple

Apple, the Baltics, and Air.

I'm headed to Estonia, Latvia and Lithuania this week to share Apple's marketing strategy.  Come see me if you can. In the meantime I know I owe everyone an answer to what I believe is the real goal of the MacBook Air.  Unfortunately I haven'

Apple

Apple, the Baltics, and Air.

I'm headed to Estonia, Latvia and Lithuania this week to share Apple's marketing strategy.  Come see me if you can. In the meantime I know I owe everyone an answer to what I believe is the real goal of the MacBook Air.  Unfortunately I haven'

Smart Home

New MacBooks Arriving (photo)

Hi gang, In Palo Alto today and witnessed the unloading of the new MacBooks.   Hard to tell by this picture but there were well more than 100   computers delivered to this fairly small store. On checking with the   staff it was hard for them to keep MacBook Air in stock

Smart Home

New MacBooks Arriving (photo)

Hi gang, In Palo Alto today and witnessed the unloading of the new MacBooks.   Hard to tell by this picture but there were well more than 100   computers delivered to this fairly small store. On checking with the   staff it was hard for them to keep MacBook Air in stock