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I've said it many times before and I'll say it again: word of mouth marketing is the most important form of marketing. Study after study proves what we've witnessed - people buy what other people talk about. By a wide margin, "Recommended/Referred by
Apple
Hmm, another title no one will ever Google. So what do these have in common? You guessed it, all of them are great examples of WOM, or Word of Mouth marketing. With little official information provided sometimes fans project their own ideas and the resulting buzz often becomes deafening. And
Apple
Hmm, another title no one will ever Google. So what do these have in common? You guessed it, all of them are great examples of WOM, or Word of Mouth marketing. With little official information provided sometimes fans project their own ideas and the resulting buzz often becomes deafening. And
Apple
Or is there now a backlash when Steve doesn't introduce something akin to the iPhone at Macworld? It seems to me to be another proof of one of the tenets of my eBook: "surprise and delight" your customers. The flip side to that seems to be
Apple
Or is there now a backlash when Steve doesn't introduce something akin to the iPhone at Macworld? It seems to me to be another proof of one of the tenets of my eBook: "surprise and delight" your customers. The flip side to that seems to be
Apple
Looks like the iPhone got updated today with new software. (Keynote still going on as I write this) Let's not forget that Apple has a huge advantage - their phones are like their computers. They can get better with simple software updates. When was the last time your Razr
Apple
Looks like the iPhone got updated today with new software. (Keynote still going on as I write this) Let's not forget that Apple has a huge advantage - their phones are like their computers. They can get better with simple software updates. When was the last time your Razr
Apple
In case you missed it, Apple has already put up a banner in the Moscone Center in San Francisco that says "2008: There is something in the air." Typically Apple puts up those signs in private, keeping large black cloths over the signs until Steve is done with
Apple
In case you missed it, Apple has already put up a banner in the Moscone Center in San Francisco that says "2008: There is something in the air." Typically Apple puts up those signs in private, keeping large black cloths over the signs until Steve is done with
Apple
Hard to believe it's been a year since Apple launched the iPhone on us. In retrospect, the iPhone turned out to be both the most hyped and also the most successful consumer electronics product ever. Here is a fantastic story from Wired on the behind the scenes adventure
Apple
Hard to believe it's been a year since Apple launched the iPhone on us. In retrospect, the iPhone turned out to be both the most hyped and also the most successful consumer electronics product ever. Here is a fantastic story from Wired on the behind the scenes adventure
Apple
I don't think many people would ever Google the title of this blog post. Or lump a football coach and a CEO in the same category. But as a famously (frustrated) Redskins fan and Apple aficionado it dawned on me watching Joe Gibbs retire today that there will
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