Smart Home

A good question

So now that the speculation is over (and dare I say how correct the   rumors were) one good question was raised today about how entirely out   of character it was for Apple to cut the price of a current product   (in this case the iPhone) from $599 to $399.  Was

Smart Home

A good question

So now that the speculation is over (and dare I say how correct the   rumors were) one good question was raised today about how entirely out   of character it was for Apple to cut the price of a current product   (in this case the iPhone) from $599 to $399.  Was

Apple

Master Showman

This ABC video is hyping the hype around Apple's Special Event for tomorrow.  It underscores how good products like the iPod require good marketing that has always been the hallmark of a Steve Jobs event.  To call Steve Jobs a master showman is to recognize that showmanship (aka

Apple

Master Showman

This ABC video is hyping the hype around Apple's Special Event for tomorrow.  It underscores how good products like the iPod require good marketing that has always been the hallmark of a Steve Jobs event.  To call Steve Jobs a master showman is to recognize that showmanship (aka

Smart Home

Keep it simple, stupid

So while everyone can remember the phrase "KISS" :keep it simple stupid (or keep it sweet and simple if you have kids) it seems that no one can really do such a thing but Apple.  You see, creating software and hardware is a really hard thing.  You focus

Apple

The MarketingApple eBook

Here is the MarketingApple ebook. Click to download a higher rez version suitable for printing and sharing with others. &nbsp;<br/> _uacct = "UA-2562240-1";<br/> urchinTracker();<br/>

Web/Tech

New Apple Event

It's that time again!  Last year Apple offered a free iPod to students who bought a new computer during back to school.  Right in the middle of that campaign, they unleased their new iPods.  Rumor has it, they are about to do it again.  So stay tuned to

Smart Home

It's good to be on top

There's marketing and then there is shock and awe marketing.   Occassionally Apple has to remind people of their market power.   Witness this photo I took this morning of Boston's busy South Station   where thousands of commuters rush to and from work.  Every single   available ad space

Current Affairs

Free Publicity

One of Apple's many tricks is its ability to generate free publicity for anything they do.  Today the boards are all abuzz about an Apple event next week.  How is it that with absolutely no information given, Apple can generate interest in the interest about something?  While they

Smart Home

The desire to fit in

One of the points I make in my eBook (coming soon!) is that good marketers can find a way make a customer feel they become a member of a special group after purchasing the product.  Apple's white headphones do this very well. I thought this photo and commercial

Smart Home

First iPhone post

With my iPhone I can blog from anywhere.  Hmm what happens when my   battery dies? Sent from my iPhone

Smart Home

First iPhone post

With my iPhone I can blog from anywhere.  Hmm what happens when my   battery dies? Sent from my iPhone