Apple

Apple

The Apple Halo (or Reality Distortion Field)

Take a minute to read this story.  Then come back here.  I'll wait. OK.  So I have a question.  If you are an Apple user and fan, are you willing to "look the other way?"  Have you dealt with uncharacteristic problems with Apple products but are

Apple

iPhone Fever? (or iBola Virus is spreading!)

Remember when having a fever was a bad thing?  Today, though, its all about how quickly someone can get pictures of their new iPhone 3G on Engadget or do a fast unboxing to share their enthusiasm or excitement with the world. One of my "5 Secrets" is this:

Apple

iPhone Fever? (or iBola Virus is spreading!)

Remember when having a fever was a bad thing?  Today, though, its all about how quickly someone can get pictures of their new iPhone 3G on Engadget or do a fast unboxing to share their enthusiasm or excitement with the world. One of my "5 Secrets" is this:

Apple

Secrets of iPhone 2, MacBook Touch and Air.

I know I promised my readers some Apple secrets in my May blogs.  Trust me, I have a ton about Apple marketing that I will get around to.  (I promise!)  But first I wanted to finish my discussion on what I believe is the real goal (and the secret) of

Apple

Secrets of iPhone 2, MacBook Touch and Air.

I know I promised my readers some Apple secrets in my May blogs.  Trust me, I have a ton about Apple marketing that I will get around to.  (I promise!)  But first I wanted to finish my discussion on what I believe is the real goal (and the secret) of

Apple

Apple and loving customers

This is a great post today from Inside CRM discussing how Apple has built an ongoing relationship with its customers.  One thing easy to overlook, and a key but relatively hidden fact of Apple's ongoing and dramatic resurgence, is how well they relate to their customers and vice

Apple

Apple and loving customers

This is a great post today from Inside CRM discussing how Apple has built an ongoing relationship with its customers.  One thing easy to overlook, and a key but relatively hidden fact of Apple's ongoing and dramatic resurgence, is how well they relate to their customers and vice

Apple

Are iPod ads now part of pop culture?

As I mentioned before, I'm presently in LA and will be driving back up to San Francisco this weekend before going home on Monday.  (sorry family)  It made me think of the 5 hour drive and how many billboards I've seen so far in California of

Apple

Are iPod ads now part of pop culture?

As I mentioned before, I'm presently in LA and will be driving back up to San Francisco this weekend before going home on Monday.  (sorry family)  It made me think of the 5 hour drive and how many billboards I've seen so far in California of

Apple

Product placement, iTunes and American Idol

Did you see American Idol last night?  I was watching with my sons and I couldn't believe the 5 minute "commercial" for iTunes, iPods and iPhones that Apple pulled off about 10 minutes into the show. If you saw it, please post your comments here.  Is

Apple

Product placement, iTunes and American Idol

Did you see American Idol last night?  I was watching with my sons and I couldn't believe the 5 minute "commercial" for iTunes, iPods and iPhones that Apple pulled off about 10 minutes into the show. If you saw it, please post your comments here.  Is

Apple

Apple, the Baltics, and Air.

I'm headed to Estonia, Latvia and Lithuania this week to share Apple's marketing strategy.  Come see me if you can. In the meantime I know I owe everyone an answer to what I believe is the real goal of the MacBook Air.  Unfortunately I haven'