Apple

Apple

New MacBooks and Apple's Success Secrets Revealed

Take a quick look at this image from today's MacBook reveal: In a nutshell, it tells of Apple's formula for its amazing success.  Every CEO needs to see this - 2 of the 5 items are related to marketing.  Bad Vista marketing.  Great Apple marketing.  Too often,

Apple

Microsoft advertisements or rambling thoughts?

For years Apple fans have lamented that the Mac commercials never really showed how much easier, faster or more fun a Mac can be.  Yet somehow Apple's advertisements have always struck a chord and are listed time and again as some of the best in the world.  "

Apple

Microsoft advertisements or rambling thoughts?

For years Apple fans have lamented that the Mac commercials never really showed how much easier, faster or more fun a Mac can be.  Yet somehow Apple's advertisements have always struck a chord and are listed time and again as some of the best in the world.  "

Apple

Presenting Apple's Product and Marketing Secrets

I just gave a presentation at the Innoeurope Estonian Association of Information Technology and Telecommunication Conference "From Visions to Solutions"  I used Dimdim to present and record this presentation - LIVE - from my home in NH to the convention in Parnu, Estonia.  In this 30 minute talk, I give

Apple

Presenting Apple's Product and Marketing Secrets

I just gave a presentation at the Innoeurope Estonian Association of Information Technology and Telecommunication Conference "From Visions to Solutions"  I used Dimdim to present and record this presentation - LIVE - from my home in NH to the convention in Parnu, Estonia.  In this 30 minute talk, I give

Apple

McCain Campaign Learns from Apple Marketing

One of my basic tenets to great marketing is that it is more powerful than great products.  Apple learned this a long time ago.  The iMac was no better a machine than the Performas it replaced - but it had much better marketing.  Marketing created buzz.   And buzz alone saved Apple

Apple

McCain Campaign Learns from Apple Marketing

One of my basic tenets to great marketing is that it is more powerful than great products.  Apple learned this a long time ago.  The iMac was no better a machine than the Performas it replaced - but it had much better marketing.  Marketing created buzz.   And buzz alone saved Apple

Apple

The Apple Halo (or Reality Distortion Field)

Take a minute to read this story.  Then come back here.  I'll wait. OK.  So I have a question.  If you are an Apple user and fan, are you willing to "look the other way?"  Have you dealt with uncharacteristic problems with Apple products but are

Apple

The Apple Halo (or Reality Distortion Field)

Take a minute to read this story.  Then come back here.  I'll wait. OK.  So I have a question.  If you are an Apple user and fan, are you willing to "look the other way?"  Have you dealt with uncharacteristic problems with Apple products but are

Apple

iPhone Fever? (or iBola Virus is spreading!)

Remember when having a fever was a bad thing?  Today, though, its all about how quickly someone can get pictures of their new iPhone 3G on Engadget or do a fast unboxing to share their enthusiasm or excitement with the world. One of my "5 Secrets" is this:

Apple

iPhone Fever? (or iBola Virus is spreading!)

Remember when having a fever was a bad thing?  Today, though, its all about how quickly someone can get pictures of their new iPhone 3G on Engadget or do a fast unboxing to share their enthusiasm or excitement with the world. One of my "5 Secrets" is this:

Apple

Secrets of iPhone 2, MacBook Touch and Air.

I know I promised my readers some Apple secrets in my May blogs.  Trust me, I have a ton about Apple marketing that I will get around to.  (I promise!)  But first I wanted to finish my discussion on what I believe is the real goal (and the secret) of