Apple
Another great story in the ongoing saga of unlocked iPhones. Really speaks to one of my "5 Secrets of Apple Marketing" that I speak about in my free eBook. On one hand, Apple truly does want to empower early adopters of the iPhone, using them to spread the
Apple
Another great story in the ongoing saga of unlocked iPhones. Really speaks to one of my "5 Secrets of Apple Marketing" that I speak about in my free eBook. On one hand, Apple truly does want to empower early adopters of the iPhone, using them to spread the
Apple
I know I'm late on this, but I wanted to make sure everyone had a chance to see this clip. This is the meat of Steve's Macworld keynote in 60 seconds. The rest of what Steve said was his packaging of this content. This is a
Apple
Very interesting post by a now former Apple employee on why he left the Cupertino mother ship. Interesting to note Jens' perspective on Apple's employee blogging policy. Or lack thereof. Perhaps it's no wonder that one of my best friends and long-time Apple employee
Apple
Hmm, another title no one will ever Google. So what do these have in common? You guessed it, all of them are great examples of WOM, or Word of Mouth marketing. With little official information provided sometimes fans project their own ideas and the resulting buzz often becomes deafening. And
Apple
Hmm, another title no one will ever Google. So what do these have in common? You guessed it, all of them are great examples of WOM, or Word of Mouth marketing. With little official information provided sometimes fans project their own ideas and the resulting buzz often becomes deafening. And
Apple
Or is there now a backlash when Steve doesn't introduce something akin to the iPhone at Macworld? It seems to me to be another proof of one of the tenets of my eBook: "surprise and delight" your customers. The flip side to that seems to be
Apple
Or is there now a backlash when Steve doesn't introduce something akin to the iPhone at Macworld? It seems to me to be another proof of one of the tenets of my eBook: "surprise and delight" your customers. The flip side to that seems to be
Apple
Looks like the iPhone got updated today with new software. (Keynote still going on as I write this) Let's not forget that Apple has a huge advantage - their phones are like their computers. They can get better with simple software updates. When was the last time your Razr
Apple
Looks like the iPhone got updated today with new software. (Keynote still going on as I write this) Let's not forget that Apple has a huge advantage - their phones are like their computers. They can get better with simple software updates. When was the last time your Razr
Apple
In case you missed it, Apple has already put up a banner in the Moscone Center in San Francisco that says "2008: There is something in the air." Typically Apple puts up those signs in private, keeping large black cloths over the signs until Steve is done with
Apple
In case you missed it, Apple has already put up a banner in the Moscone Center in San Francisco that says "2008: There is something in the air." Typically Apple puts up those signs in private, keeping large black cloths over the signs until Steve is done with
One plain-English email a week about what AI can do for you.
One email a week, free. Unsubscribe anytime.
© 2026 Steve Chazin. All rights reserved.