Apple
One of my basic tenets to great marketing is that it is more powerful than great products. Apple learned this a long time ago. The iMac was no better a machine than the Performas it replaced - but it had much better marketing. Marketing created buzz. And buzz alone saved Apple
Apple
One of my basic tenets to great marketing is that it is more powerful than great products. Apple learned this a long time ago. The iMac was no better a machine than the Performas it replaced - but it had much better marketing. Marketing created buzz. And buzz alone saved Apple
Apple
Take a minute to read this story. Then come back here. I'll wait. OK. So I have a question. If you are an Apple user and fan, are you willing to "look the other way?" Have you dealt with uncharacteristic problems with Apple products but are
Apple
Take a minute to read this story. Then come back here. I'll wait. OK. So I have a question. If you are an Apple user and fan, are you willing to "look the other way?" Have you dealt with uncharacteristic problems with Apple products but are
Apple Marketing
So much has been written already about the devastating blow to Apple's PR machine following the huge nightmare of the iPhone 3G launch. One reader pointed out Seth Godin's great perspective on this and I've had many people contact me to discuss what marketers
Apple Marketing
So much has been written already about the devastating blow to Apple's PR machine following the huge nightmare of the iPhone 3G launch. One reader pointed out Seth Godin's great perspective on this and I've had many people contact me to discuss what marketers
Apple
Remember when having a fever was a bad thing? Today, though, its all about how quickly someone can get pictures of their new iPhone 3G on Engadget or do a fast unboxing to share their enthusiasm or excitement with the world. One of my "5 Secrets" is this:
Apple
Remember when having a fever was a bad thing? Today, though, its all about how quickly someone can get pictures of their new iPhone 3G on Engadget or do a fast unboxing to share their enthusiasm or excitement with the world. One of my "5 Secrets" is this:
Apple Marketing
So I've been asked about 50 times since Steve took the stage at the Developer's Conference - is Steve Jobs sick? This has become a big deal - if he's not well, who will carry the flame at Apple? I think Steve is fine, BTW, and
Apple Marketing
So I've been asked about 50 times since Steve took the stage at the Developer's Conference - is Steve Jobs sick? This has become a big deal - if he's not well, who will carry the flame at Apple? I think Steve is fine, BTW, and
Apple
I know I promised my readers some Apple secrets in my May blogs. Trust me, I have a ton about Apple marketing that I will get around to. (I promise!) But first I wanted to finish my discussion on what I believe is the real goal (and the secret) of
Apple
I know I promised my readers some Apple secrets in my May blogs. Trust me, I have a ton about Apple marketing that I will get around to. (I promise!) But first I wanted to finish my discussion on what I believe is the real goal (and the secret) of
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