Apple
First Apple Launch without Steve Jobs
Can Apple Marketing maintain the same level of excellence under Tim Cook as it did under Steve Jobs? Evidence from today's iPhone 4S product launch - Tim Cook's first - says the answer may be no.
Current Affairs
Apple
Steve Jobs' Legacy and the Power of Apple Marketing
I have heard from many friends since Steve Jobs' resignation. As we discuss frequently on this blog it is clear that Steve changed the way people relate to technology. Before Steve computers were relegated to the white-coated high priests of the raised-floor, air conditioned labs where mere mortals never
Apple
Final Cut Pro X, Avid and Apple's Marketing Strategy
UPDATE 7/5: Nice job Avid (Hi Paul!) I love it when worlds collide. As many of you know, I worked at Apple for about a decade and left to run product marketing for a startup (Bowstreet) at the beginning of the original dot.com bubble. What many of you
Apple
Apple Marketing drives retail successes
Walk into an Apple Store and you'll feel less like you are in a retail outlet and more like you are in a museum. Why is this?
Apple
Great Apple Marketing Built the World's Most Valuable Brand
After many years of trailing Google, today Apple finally became the world's most valuable brand. This according to the BrandZ index which determines how brand value contributes to earnings, the value of intangible assets, and measures how customers percieve brands. They also estimate the brand's potential
Apple
Apple iPad 2 Commercial Success
Apple iPad 2 commercial is elegant and simple. Just like the iPad.
Apple
Apple marketing strategy drives earnings and hides iCloud secret
Apple had another blowout quarter. No surprise there. But what's hidden in the numbers is a surprise. Tremendous optimism for the new Apple Cloud strategy - iCloud - that is only partly revealed. As I mentioned in a previous post about AirPlay, Apple is looking to change the
Apple
Skype borrows from Apple's Marketing Strategy to demonstrate the power of video
Skype Video Chat gets a great Video that shows how Apple's Marketing Strategy has influencing Skype's marketing department
Apple
iPad is changing the face of TV
I know there has been some hoopla around the eventuality of AirPlay coming to a television set near you. But not much has been made of the fact that the iPad is already changing the face of television today. The ABC iPad app is amazing (where are Fox and NBC?
Apple
The Power of App(arel) Marketing
Does Steve Jobs wear his famous black turtleneck and jeans for a special reason?
Apple
Apple Marketing Steve Jobs' Health
Will Apple survive without Steve Jobs or will he come back soon?
Apple
Apple Marketing Steve Jobs' Health
Will Apple survive without Steve Jobs or will he come back soon?