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I've said it many times before and I'll say it again: word of mouth marketing is the most important form of marketing. Study after study proves what we've witnessed - people buy what other people talk about. By a wide margin, "Recommended/Referred
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I've said it many times before and I'll say it again: word of mouth marketing is the most important form of marketing. Study after study proves what we've witnessed - people buy what other people talk about. By a wide margin, "Recommended/Referred
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Good story in today's Wall Street Journal about how design and fashion have changed the PC industry, thanks to Apple. It's evident in retrospect that what turned Apple around was its unique ability to couple great design with great marketing. So even though Dell and HP
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Good story in today's Wall Street Journal about how design and fashion have changed the PC industry, thanks to Apple. It's evident in retrospect that what turned Apple around was its unique ability to couple great design with great marketing. So even though Dell and HP
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Well, 2007 is finally behind us and on one hand, it was a great year for Apple. On the other in 2007 Apple learned a lesson about how viral marketing can easily backfire...even to the world's best viral marketing company. It all started middle of 2006 when
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Well, 2007 is finally behind us and on one hand, it was a great year for Apple. On the other in 2007 Apple learned a lesson about how viral marketing can easily backfire...even to the world's best viral marketing company. It all started middle of 2006 when
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My brother sent this to me as a joke. Then my other brother dared me to post it on my "boring" blog. Send hate mail to them. The rest of you can enjoy...until the complaints start rolling in.
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My brother sent this to me as a joke. Then my other brother dared me to post it on my "boring" blog. Send hate mail to them. The rest of you can enjoy...until the complaints start rolling in.
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[Okay, okay - title corrected. It was supposed to say Russian, not Russia - no offense intended (p.s. my great-grandparents were from Minsk and Odessa)] All next week I'll be in Kiev to deliver a speech about how better marketing saved Apple from extinction. You can check
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[Okay, okay - title corrected. It was supposed to say Russian, not Russia - no offense intended (p.s. my great-grandparents were from Minsk and Odessa)] All next week I'll be in Kiev to deliver a speech about how better marketing saved Apple from extinction. You can check
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Link: FORTUNE: Big Tech A chat with Apple’s iPod and iPhone marketing czar «. Fascinating view at how Apple markets the iBook, iPod & iPhone. Pay careful attention to the differences in product marketing required for success in international markets. Greg Joswiak ("Joz" as they call him -
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Link: FORTUNE: Big Tech A chat with Apple’s iPod and iPhone marketing czar «. Fascinating view at how Apple markets the iBook, iPod & iPhone. Pay careful attention to the differences in product marketing required for success in international markets. Greg Joswiak ("Joz" as they call him -
