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Matt asked a good question a few posts back. I made the comment that the iPod and iTunes were never expected, or designed, to be what they are - a huge success that catapulted Apple to the leader in consumer electronics and music. In fact, the story there is the iPod
Smart Home
Matt asked a good question a few posts back. I made the comment that the iPod and iTunes were never expected, or designed, to be what they are - a huge success that catapulted Apple to the leader in consumer electronics and music. In fact, the story there is the iPod
Smart Home
UPDATE: Perhaps this is what was keeping them busy - here are the details about the iPhone $100 iPology rebate Folks, I noticed some strange issues with Apple over the last 6 months and I'm beginning to wonder. First, our friends in Cupertino introduce iPhone 6 months before it
Smart Home
UPDATE: Perhaps this is what was keeping them busy - here are the details about the iPhone $100 iPology rebate Folks, I noticed some strange issues with Apple over the last 6 months and I'm beginning to wonder. First, our friends in Cupertino introduce iPhone 6 months before it
Smart Home
Apple announced today it sold it's one millionth iPhone. That 1,000,000 phones in 74 days. It took them one week to sell one million songs at $0.99, two years to sell one million iPods and about two months to sell one million iPhones at around
Smart Home
Apple announced today it sold it's one millionth iPhone. That 1,000,000 phones in 74 days. It took them one week to sell one million songs at $0.99, two years to sell one million iPods and about two months to sell one million iPhones at around
Smart Home
So now that the speculation is over (and dare I say how correct the rumors were) one good question was raised today about how entirely out of character it was for Apple to cut the price of a current product (in this case the iPhone) from $599 to $399. Was
Smart Home
So now that the speculation is over (and dare I say how correct the rumors were) one good question was raised today about how entirely out of character it was for Apple to cut the price of a current product (in this case the iPhone) from $599 to $399. Was
Smart Home
So while everyone can remember the phrase "KISS" :keep it simple stupid (or keep it sweet and simple if you have kids) it seems that no one can really do such a thing but Apple. You see, creating software and hardware is a really hard thing. You focus
Apple
Here is the MarketingApple ebook. Click to download a higher rez version suitable for printing and sharing with others. <br/> _uacct = "UA-2562240-1";<br/> urchinTracker();<br/>
Smart Home
There's marketing and then there is shock and awe marketing. Occassionally Apple has to remind people of their market power. Witness this photo I took this morning of Boston's busy South Station where thousands of commuters rush to and from work. Every single available ad space
Smart Home
One of the points I make in my eBook (coming soon!) is that good marketers can find a way make a customer feel they become a member of a special group after purchasing the product. Apple's white headphones do this very well. I thought this photo and commercial
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