Apple
UPDATE: Brand new BBC Program on Steve Jobs
View a brand new BBC television special on the life and times of Steve Jobs: Billion Dollar Hippie (with new details from Apple insiders...including yours truly)
steve chazin
Apple
My New Book on Apple: "One More Thing"
A new book titled "One More Thing" will be both an insider's view of Apple that tells what it was like at Apple before, during and after Steve's return, as well as details of the author's - Steve Chazin - own personal journey.
Apple
Great Apple Marketing Built the World's Most Valuable Brand
After many years of trailing Google, today Apple finally became the world's most valuable brand. This according to the BrandZ index which determines how brand value contributes to earnings, the value of intangible assets, and measures how customers percieve brands. They also estimate the brand's potential
Apple
Apple iPad 2 Commercial Success
Apple iPad 2 commercial is elegant and simple. Just like the iPad.
Apple
Skype borrows from Apple's Marketing Strategy to demonstrate the power of video
Skype Video Chat gets a great Video that shows how Apple's Marketing Strategy has influencing Skype's marketing department
Apple
The Power of App(arel) Marketing
Does Steve Jobs wear his famous black turtleneck and jeans for a special reason?
Smart Home
Products Don’t Sell. People Do.
People follow other people’s opinions more than the carefully crafted collateral of the product’s marketer. Learn how to leverage the power of the iGeneration.
Smart Home
Products Don’t Sell. People Do.
People follow other people’s opinions more than the carefully crafted collateral of the product’s marketer. Learn how to leverage the power of the iGeneration.
Apple
If you don't know that, you don't know Apple.
One of the great CEO quotes of all time says in a sentence what drives Apple. And what drives Steve.
Apple
If you don't know that, you don't know Apple.
One of the great CEO quotes of all time says in a sentence what drives Apple. And what drives Steve.
Smart Home
Apple Marketing is (rarely) "stunned"
Rarely do I see a press release like Apple's recent admission that they have erred in displaying signal strength of iPhones since, well, like forever. One of the principles of great PR is transparency: a fancy word for being open and honest in all communications. Yet somehow, Apple
Smart Home
Apple Marketing is (rarely) "stunned"
Rarely do I see a press release like Apple's recent admission that they have erred in displaying signal strength of iPhones since, well, like forever. One of the principles of great PR is transparency: a fancy word for being open and honest in all communications. Yet somehow, Apple