Apple
Did you see American Idol last night? I was watching with my sons and I couldn't believe the 5 minute "commercial" for iTunes, iPods and iPhones that Apple pulled off about 10 minutes into the show. If you saw it, please post your comments here. Is
Apple
Did you see American Idol last night? I was watching with my sons and I couldn't believe the 5 minute "commercial" for iTunes, iPods and iPhones that Apple pulled off about 10 minutes into the show. If you saw it, please post your comments here. Is
Apple Marketing
On first blush, this blog post looks like bad PR for our Cupertino friends. But in case you missed this story, TV personality Charlie Rose ended up with a real black eye while saving his new MacBook Air instead of protecting his body. Now that's great PR! I
Apple Marketing
On first blush, this blog post looks like bad PR for our Cupertino friends. But in case you missed this story, TV personality Charlie Rose ended up with a real black eye while saving his new MacBook Air instead of protecting his body. Now that's great PR! I
Apple Marketing
Apple is the master of free product placement. How many shows or movies have you seen with an Apple product onscreen? When I used to work at Apple we had a full-time person (Hollywood@apple.com) whose sole job was to get Apple product placed on primetime and Hollywood
Apple Marketing
Apple is the master of free product placement. How many shows or movies have you seen with an Apple product onscreen? When I used to work at Apple we had a full-time person (Hollywood@apple.com) whose sole job was to get Apple product placed on primetime and Hollywood
Apple
I'm headed to Estonia, Latvia and Lithuania this week to share Apple's marketing strategy. Come see me if you can. In the meantime I know I owe everyone an answer to what I believe is the real goal of the MacBook Air. Unfortunately I haven'
Apple
I'm headed to Estonia, Latvia and Lithuania this week to share Apple's marketing strategy. Come see me if you can. In the meantime I know I owe everyone an answer to what I believe is the real goal of the MacBook Air. Unfortunately I haven'
Smart Home
Hi gang, In Palo Alto today and witnessed the unloading of the new MacBooks. Hard to tell by this picture but there were well more than 100 computers delivered to this fairly small store. On checking with the staff it was hard for them to keep MacBook Air in stock
Smart Home
Hi gang, In Palo Alto today and witnessed the unloading of the new MacBooks. Hard to tell by this picture but there were well more than 100 computers delivered to this fairly small store. On checking with the staff it was hard for them to keep MacBook Air in stock
Smart Home
Launch iTunes today and you'll see the fuss. Apple is pairing their brand with the Fox hit show American Idol. Soon we'll see the young artists hawking iPods and iPhones during the show (similar to the Ford and Coke product placements) This is a big deal.
Smart Home
Launch iTunes today and you'll see the fuss. Apple is pairing their brand with the Fox hit show American Idol. Soon we'll see the young artists hawking iPods and iPhones during the show (similar to the Ford and Coke product placements) This is a big deal.
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