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Apple finally embraces Social Media
AppStore is on Facebook. Apple is on YouTube. Way to go Apple! Social media is gaining in Cupertino (finally!) www.facebook.com/appstore started on March 18 - over 40,000 fans already!
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Apple
Apple displays class after Jerry York passes
This picture says it all. How many companies would take down their home page - even for a few minutes - to pay tribute to a fallen comrade? Nice touch, Mr. Jobs. Apple is human.
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The True Power of Great Marketing
"Apple has been able to generate over $75 million in revenue in one day on a product that 99.9% of purchasers haven't touched or for that matter, even seen in person," said Victor Castroll, an analyst with Valcent Financial Group. "And, we're
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(Untitled)
Apple is announcing that iPad will ship on April 3 and will start taking orders on March 12. Watch carefully - this is all part of their process to determine how popular certain models will be and dynamically shift supply to fill demand about 3 weeks in advance. Very interesting way
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Apple Marketing iPad
I've gotten many emails and phone calls about Apple's iPad marketing over the last few weeks all asking about Apple's marketing prowess. One of the tenets of great marketing is what I call "passion over logic." In other words, when your passion
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An Open Letter (okay, blog post) to Toyota's James Lentz
Dear Jim, As President of Toyota Motor Sales US, I know you are dealing with a very difficult situation and I think I may be able to help turn your nightmare into a dream (at least on the PR front.) I can help provide every Toyota customer with a free
Apple
Magical Device, the iPad
I'll have much more to say on this shortly but I need to get two things off my chest first: 1. Apple isn't trying to decide if a niche exists between smartphones and laptops. They are trying to replace netbooks (and eventually laptops) and get people
Apple
The Magic of Apple Marketing
"Real Artists Ship." This is a quote attributed to Steve Jobs when the first Macintosh was being developed. His engineers were struggling with every nuance of the new machine and wanted to slip the launch until they got it just right. Steve compelled them to do better. Today,
Apple
Secrets of the Apple Tablet
Okay, now this is getting way too fun. Far be it for me to resist from the rampant rumor mongering, but here is what I think is coming later this month: I think Apple is going to surprise everyone. While most people think this will be a big iPhone and
Apple Marketing
Apple is Marketer of the Decade (Adweek)
Any surprise? Read this story for more details on the company and the man. Just a quick recap for those playing at home: Apple limped into 2000 after barely surviving extinction at the hands of poor management all through the 90s. But Steve's return and the iMac (1998)
