Apple
Seriously Microsoft. What R U thinking?
Microsoft marketing goes off the rails again. But Steve Chazin has a solution!
Apple Marketing
Apple
True Power of Apple Marketing Part Deux
Love it when the AP picks up a story we've been talking about here for months. How is it that anyone (especially in this economy) can stand in line to plunk down $499-$900 on a brand new iPad when they've never even seen one? Hey,
Apple
Apple displays class after Jerry York passes
This picture says it all. How many companies would take down their home page - even for a few minutes - to pay tribute to a fallen comrade? Nice touch, Mr. Jobs. Apple is human.
Apple
Apple: Do one thing, better.
Apple's secret to great marketing is doing fewer things, better.
Apple
Magical Device, the iPad
I'll have much more to say on this shortly but I need to get two things off my chest first: 1. Apple isn't trying to decide if a niche exists between smartphones and laptops. They are trying to replace netbooks (and eventually laptops) and get people
Apple
Win the new Apple iPad
Win a New Apple Tablet just for trying Free Web Conferencing by Dimdim
Apple
The Magic of Apple Marketing
"Real Artists Ship." This is a quote attributed to Steve Jobs when the first Macintosh was being developed. His engineers were struggling with every nuance of the new machine and wanted to slip the launch until they got it just right. Steve compelled them to do better. Today,
Apple
Secrets of the Apple Tablet
Okay, now this is getting way too fun. Far be it for me to resist from the rampant rumor mongering, but here is what I think is coming later this month: I think Apple is going to surprise everyone. While most people think this will be a big iPhone and
Apple Marketing
Apple is Marketer of the Decade (Adweek)
Any surprise? Read this story for more details on the company and the man. Just a quick recap for those playing at home: Apple limped into 2000 after barely surviving extinction at the hands of poor management all through the 90s. But Steve's return and the iMac (1998)
Apple
Apple and Family Guy
I told you I loved Family Guy. Now I know why. Where else would a major show write this into the script? (Perhaps this was intentionally added to kick Microsoft for pulling out of their sponsorship at the last minute.)
Apple
I'll give Microsoft credit. But umm...
Microsoft retail stores are scaring me. Is Microsoft just following Apple or trying something new?
Apple
Windows 7 is based on Mac OS X? (Or, "I'm Mac and Windows 7 was my idea.")
Too funny. Poor Microsoft partner guy who didn't go to media training. Read on. UPDATE: November 12: Hmmm. I didn't think it would take too long until this happened. Question is, who do you think at Microsoft is telling the truth?