Apple
I know I promised my readers some Apple secrets in my May blogs. Trust me, I have a ton about Apple marketing that I will get around to. (I promise!) But first I wanted to finish my discussion on what I believe is the real goal (and the secret) of
Apple
This is a great post today from Inside CRM discussing how Apple has built an ongoing relationship with its customers. One thing easy to overlook, and a key but relatively hidden fact of Apple's ongoing and dramatic resurgence, is how well they relate to their customers and vice
Apple
This is a great post today from Inside CRM discussing how Apple has built an ongoing relationship with its customers. One thing easy to overlook, and a key but relatively hidden fact of Apple's ongoing and dramatic resurgence, is how well they relate to their customers and vice
Apple
As I mentioned before, I'm presently in LA and will be driving back up to San Francisco this weekend before going home on Monday. (sorry family) It made me think of the 5 hour drive and how many billboards I've seen so far in California of
Apple
As I mentioned before, I'm presently in LA and will be driving back up to San Francisco this weekend before going home on Monday. (sorry family) It made me think of the 5 hour drive and how many billboards I've seen so far in California of
Apple
Did you see American Idol last night? I was watching with my sons and I couldn't believe the 5 minute "commercial" for iTunes, iPods and iPhones that Apple pulled off about 10 minutes into the show. If you saw it, please post your comments here. Is
Apple
Did you see American Idol last night? I was watching with my sons and I couldn't believe the 5 minute "commercial" for iTunes, iPods and iPhones that Apple pulled off about 10 minutes into the show. If you saw it, please post your comments here. Is
Apple
I'm headed to Estonia, Latvia and Lithuania this week to share Apple's marketing strategy. Come see me if you can. In the meantime I know I owe everyone an answer to what I believe is the real goal of the MacBook Air. Unfortunately I haven'
Apple
I'm headed to Estonia, Latvia and Lithuania this week to share Apple's marketing strategy. Come see me if you can. In the meantime I know I owe everyone an answer to what I believe is the real goal of the MacBook Air. Unfortunately I haven'
Apple
Okay, admittedly it has only been out for a week, but I'm not feeling the blogosphere love for the MacBook Air. Usually, when Apple has a hit product on its hands, the early adopters go gaga for their new toy and can't help but spread the
Apple
I spoke before about Apple's tendency to under promise and over deliver, or "uPod" regarding its business outlook. Well I had just had an experience with an overlooked, but amazingly powerful feature that, to the best of my knowledge, Apple has never hyped or even marketed
Apple
I spoke before about Apple's tendency to under promise and over deliver, or "uPod" regarding its business outlook. Well I had just had an experience with an overlooked, but amazingly powerful feature that, to the best of my knowledge, Apple has never hyped or even marketed
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