Apple
Skype borrows from Apple's Marketing Strategy to demonstrate the power of video
Skype Video Chat gets a great Video that shows how Apple's Marketing Strategy has influencing Skype's marketing department
Film
Apple
iPad is changing the face of TV
I know there has been some hoopla around the eventuality of AirPlay coming to a television set near you. But not much has been made of the fact that the iPad is already changing the face of television today. The ABC iPad app is amazing (where are Fox and NBC?
Apple
The Beatles come to Apple (or Apple Marketing takes the Abbey Road)
The Beatles beat a path to iTunes but does this generation care? You decide.
Apple
The Beatles come to Apple (or Apple Marketing takes the Abbey Road)
The Beatles beat a path to iTunes but does this generation care? You decide.
Apple
Magical Device, the iPad
I'll have much more to say on this shortly but I need to get two things off my chest first: 1. Apple isn't trying to decide if a niche exists between smartphones and laptops. They are trying to replace netbooks (and eventually laptops) and get people
Apple
Win the new Apple iPad
Win a New Apple Tablet just for trying Free Web Conferencing by Dimdim
Apple
Secrets of the Apple Tablet
Okay, now this is getting way too fun. Far be it for me to resist from the rampant rumor mongering, but here is what I think is coming later this month: I think Apple is going to surprise everyone. While most people think this will be a big iPhone and
Apple Marketing
Apple is Marketer of the Decade (Adweek)
Any surprise? Read this story for more details on the company and the man. Just a quick recap for those playing at home: Apple limped into 2000 after barely surviving extinction at the hands of poor management all through the 90s. But Steve's return and the iMac (1998)
Apple
Apple and Family Guy
I told you I loved Family Guy. Now I know why. Where else would a major show write this into the script? (Perhaps this was intentionally added to kick Microsoft for pulling out of their sponsorship at the last minute.)
Apple
Microsoft Fights Back
I'm glad to see this. Seems like some people in Redmond think that with Steve out of action, now is the time to strike. I'm eager to see the commercials - not just for their creativeness - but to see if their timing is right. Apple
Apple
Microsoft Fights Back
I'm glad to see this. Seems like some people in Redmond think that with Steve out of action, now is the time to strike. I'm eager to see the commercials - not just for their creativeness - but to see if their timing is right. Apple
Apple
Cloverfield, Snakes on a Plane and Apple
Hmm, another title no one will ever Google. So what do these have in common? You guessed it, all of them are great examples of WOM, or Word of Mouth marketing. With little official information provided sometimes fans project their own ideas and the resulting buzz often becomes deafening. And